Digital Brand Manager

Irvine, CA (On-site)

$75K/yr – $85K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Drive growth by owning integrated digital-brand execution: shape SEO-driven content, optimize paid media and analytics, and protect brand health across platforms to lift organic visibility and conversions.

  • SEO & Content: shape the content strategy and optimize pages for search visibility and user relevance.
  • Paid Media & Analytics: oversee LinkedIn campaigns, supervise Google PPC, monitor GA data, and translate insights into tactical optimizations.
  • Digital Presence & Reputation: manage brand presence across platforms and monitor online reviews to sustain a positive image.

Job Description

Responsibilities

  • Own Foodja’s SEO strategy by creating and optimizing content to improve organic performance and search visibility.
  • Manage LinkedIn paid campaigns and oversee the Google PPC vendor, monitor campaign performance, and adjust strategies as needed to optimize results and meet KPIs.
  • Monitor and interpret Google Analytics data to identify trends, measure performance, and recommend enhancements to improve website effectiveness and customer experience.
  • Manage Foodja’s digital presence across all platforms, including Google, Bing, LinkedIn, and app stores.
  • Oversee online reputation management by monitoring, responding to, and managing online reviews and comments to maintain a positive brand image.
  • Track key metrics and performance indicators to measure the effectiveness of digital marketing efforts and make data-driven decisions.
  • Work with cross-functional teams to align digital marketing strategies with overall business goals.
  • Conduct research and analysis on the brand's target audience, competitors, industry trends, and customer feedback.

Requirements

  • Bachelor's degree in marketing or related experience.
  • Proven experience in digital marketing, brand management, or a related field.
  • Strong understanding of SEO, SEM, Google Tag Manager, and digital analytics tools.
  • Certification in Google Analytics 4 is required.
  • Proficiency in using digital marketing tools such as Google Ads, Google Analytics, and content management systems (CMS).
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent written and verbal communication skills.
  • Ability to work independently and effectively collaborate with a team.

Benefits

  • Comprehensive health, dental, and vision insurance
  • Pet Insurance, Life and AD&D Coverage, Flexible Spending Accounts and more
  • 401(k) plan with company match
  • Employer-paid life and AD&D insurance
  • Paid time off and holiday pay
  • A casual and enjoyable environment where tennis shoes are recommended!
  • Free or subsidized breakfast and lunch daily from local restaurants
  • 401(k)
  • 401(k) matching
  • Dental insurance
Foodja logo

Foodja

Foodja is the industry-leading on demand restaurant delivery platform for businesses. With the addition of Foodja Cafe to our product line, employers can also create a corporate lunch program to provide their employees with daily meals and contact-free delivery. Organizations such as YouTube, Uber, Hulu, and Apple choose Foodja to provide an exciting workplace benefit and enhance their company culture. Visit Foodja.com to learn more.

Founded in 2003
Costa Mesa, California, USA
119 employees (6 in marketing)

Traffic Signals

Monthly Visitors
54.2K
Monthly Google Ads Budget
$11.4K
Traffic Source Mix
Search
21.1%
Direct
74.9%
Referral
2.9%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~119

Marketing Team

Marketing Team Size
6 (5% of company)