Digital Brand Coordinator

Gibsonton, FL (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own and execute cross-channel email marketing programs, guide customer value journeys across Lightning and affiliated venues, and align with analytics, social, and innovation teams to grow engagement and revenue.

  • Growth & Lifecycle: Own email marketing across newsletters, automation, and retail campaigns to drive engagement and activation.
  • Multi-Channel Collaboration: Partner with the Social Manager, Sr. Digital Marketing Manager, and Analytics for integrated campaigns across email, web, app, and social.
  • Market & Opportunity Enablement: Identify new markets and tech opportunities, align resources with strategy, and support planning with Innovation and Technology teams.

Job Description

Own and execute cross-channel email marketing programs, guide customer value journeys across Lightning and affiliated venues, and align with analytics, social, and innovation teams to grow engagement and revenue.

  • Growth & Lifecycle: Own email marketing across newsletters, automation, and retail campaigns to drive engagement and activation.
  • Multi-Channel Collaboration: Partner with the Social Manager, Sr. Digital Marketing Manager, and Analytics for integrated campaigns across email, web, app, and social.
  • Market & Opportunity Enablement: Identify new markets and tech opportunities, align resources with strategy, and support planning with Innovation and Technology teams.
Vinik Sports Group logo

Vinik Sports Group

Vinik Sports Group (VSG) is an entity established by Jeff Vinik to manage the three-time Stanley Cup Champion Tampa Bay Lightning (2004, 2020, 2021) of the National Hockey League and hold the leasehold rights to Benchmark International Arena, the 19,092-seat downtown Tampa home in which the team plays its games. The venue opened in 1996 and became Benchmark International Arena in August 2025 when the global mergers and acquisitions firm, Benchmark International, partnered with Vinik and the Lightning. Since 2010, Vinik has led a complete brand and business transformation of the Lightning and the arena, featuring a mostly private renovation of the publicly owned facility. Doug Ostrover and Marc Lipschultz joined the expanded ownership group of Vinik Sports Group in 2024, alongside Arctos, which initially joined in 2021. In addition to owning the Lightning and managing Benchmark International Arena, Vinik Sports Group, through TBSE, manages the Yuengling Center on the campus at the University of South Florida.

Tampa, Florida, USA
300 employees (31 in marketing)

Headcount Trend

Current headcount: ~299

Marketing Team

Marketing Team Size
20 (7% of company)

Recent News