Responsibilities

• Analyze sales funnels and customer intent.
• Measure ROI of online and offline advertising campaigns.
• Report on marketing KPIs like leads, conversion rates, and website traffic.
• Track email campaign metrics (delivery, open rates, click-through rates).
• Monitor budget distribution and performance of paid ad campaigns.
• Conduct competitive research and analyze benchmarking data.
• Recommend website and campaign optimizations.
• Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc).
• Work closely with internal teams to identify opportunities for growing our partners’ sales digitally.

Requirements

• 2+ years of experience working with a variety of paid media channels, including; paid social, YouTube, display and paid search at a leading marketing agency.
• Demonstrable experience with campaign planning, optimization, and analysis.
• The ability to think adeptly around both creative and analytics and an understanding of how they work together to drive a return on investment.
• A strong grasp of performance media best practices.
• Hands-on experience with digital ad platforms, including Facebook Ads Manager and Google Ads. (Bonus points for experience with others such as Snap, TikTok, Twitter, and so on.)
• An understanding of digital ad tech, inducing the ability to work with conversion tracking systems.
• Aptitude for working with and gaining insights from data,
• Strong MS Excel skills, including the use of functions, filters, and pivot tables.
• Understanding of common paid media metrics as well as broader digital subscription metrics such as LTV, churn rate, etc.
• The ability to analyze campaign performance data and translate that analysis into key insights.

Preferred

• Bonus points for experience with others such as Snap, TikTok, Twitter

Benefits

• Unlimited PTO Plan that encourages flexibility, accountability, and work-life balance
• Eligible for full health, dental, vision benefits within the first 90 days of employment
• Drive pays 100% of premiums for STD, LTD, and Life Insurance
• 401k with up to a four percent match after your first full year at Drive