Digital Advertising Specialist at ADSQUIRE | Philadelphia, PA | $55K/yr – $60K/yr

Digital Advertising Specialist

Philadelphia, PA (Hybrid)

$55K/yr – $60K/yrMid Level2+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive paid media management and optimization for a PPC-focused role overseeing multi-platform campaigns.

Own end-to-end PPC campaigns across Google Ads, Bing Ads, Twitter Ads, and Facebook.
Must-have: 2+ years PPC advertising experience across major platforms.
Standout: Data-driven optimization with clear ROI insights.

Develop, implement, and manage PPC campaigns across multiple platforms such as Google Ads, Bing Ads, Twitter Ads, and Facebook Advertising
Conduct comprehensive keyword research to identify high-performing keywords aligned with client goals
Optimize campaigns through A/B testing, bid adjustments, ad copy refinement, and landing page improvements to enhance conversion rates
Monitor campaign performance using tools like Google Analytics, Google Tag Manager, and other SEO/SEM analytics platforms
Manage budgets effectively to ensure optimal spend allocation and ROI maximization
Perform ongoing analysis of campaign data to identify trends and opportunities for improvement in media planning and media buying strategies
Collaborate with clients and internal teams to develop tailored digital marketing strategies that align with overall marketing objectives
Stay updated on industry trends, new advertising tools, and best practices in digital marketing and media buying
Generate detailed reports on campaign performance metrics and provide actionable insights for continuous improvement

PPC advertising experience with platforms such as Google AdWords, Bing Ads, Twitter Ads, and Facebook Advertising
Strong knowledge of SEM strategies including keyword research, conversion optimization, and media planning
Familiarity with SEO tools, web analytics (Google Analytics), Google Tag Manager, DoubleClick, and other digital marketing tools
Experience with affiliate marketing, e-commerce advertising, and media buying is a plus
Ability to analyze data effectively to inform campaign decisions and optimize performance
Excellent communication skills with the ability to present complex data insights clearly
Prior experience working within a fast-paced environment managing multiple campaigns simultaneously is preferred
PPC advertising experience: 2 years (Required)

advanced analytical and conversion tracking skills
legal marketing or sensitive ad category experience is preferred
creative and innovative strategies for digital marketing
experience with legal marketing clients
someone with advanced analytical and conversion tracking skills who is creative and comes up with new novel and innovative strategies for our legal marketing clients