Digital Advertising Manager - Jackson, MS

Jackson County, NC (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-channel digital advertising with ownership of campaign planning, testing, and reporting across SEM, social, and programmatic to drive ROAS and sales while aligning with broader retail goals.

Growth Infrastructure: Build, test, and optimize paid media across GA4, Google Ads, Meta, and programmatic channels to lift ROAS and conversions.
Marketing Analytics: Track performance, run A/B tests, and translate data into targeting, creative, and channel decisions.
Retail Collaboration: Coordinate 75+ stores and 5+ brands to ensure paid media fuels overall business goals and store performance.

Job Description

Responsibilities

The Digital Advertising Manager is responsible for planning, executing, optimizing and reporting on online advertising campaigns to drive brand awareness, customer engagement, lead creation and ultimately, sales growth.
Develop, implement, and manage digital advertising campaigns across multiple platforms, including SEM (Google, Bing), Social (Meta, TikTok), and programmatic channels.
Support initiatives across a broad platform of 75+ retail stores representing 5+ brands covering the lower 48 states.
Collaborate with cross-functional teams to align paid media strategies with the company's broader business goals.
Monitor and optimize campaign budgets to maximize return on ad spend (ROAS), lead quality, and overall marketing performance.
Test and optimize ad copy, creatives, and targeting parameters for increased effectiveness.
Analyze campaign performance metrics, such as impressions, clicks, conversions, and ROI.
Track, analyze, and report on website, campaign, and social performance using analytics platforms and reporting tools.
Execute A/B testing and performance experiments to identify trends, insights, and opportunities for continuous improvement.
Generate actionable insights from data to refine targeting, messaging, and platform selection.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field.
3+ years of experience in digital advertising or paid media management.
Proficiency with digital ad platforms (e.g., GA4, Google Ads, Google Tag Manager, Meta Ads Manager, Looker Studio, and others).
Standardized analytics reporting and dashboard creation
Strong analytical skills and experience with data-driven decision-making.
Excellent organizational, communication, and project management skills.

Preferred

Experience in multi-store, multi-market retail organizations

Benefits

Competitive pay and benefits, including Medical, Dental, Vision, 401K (50% Company Match) and more.
Opportunity to grow within the retail division
Supportive team environment
Training and development opportunities

Champion Homes

we are a Real Estate Brokerage that is located within west Kissimmee Zip Code of 34747 and is close to resorts such as Margaritaville and Reunion Resort. We specialize in helping buyers and sellers attain their goals. We also work closely with builders to bring you custom build homes. English is our main language but we also have agents that speak Spanish, Punjabi and Portuguese.We also manage residential rental homes, for our investors and absentee owners.

Founded in 2009

Kissimmee, Florida, USA

128 employees (8 in marketing)

www.orlandopropertyrealty.com