Digital Advertising Expert

Fargo, ND (On-site)

$60K/yr – $75K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive a senior multi-channel digital advertising strategy focused on ROI and full-funnel optimization across Google, Meta, and programmatic channels.

  • Lead cross-platform strategy and execution.
  • Must-have: 5+ years in digital advertising with GTM and analytics experience.
  • Standout: Mentors others and partners with leadership to scale campaigns.

Job Description

Responsibilities

  • Build Winning Strategies: Lead the development and execution of advanced digital advertising strategies across platforms like Google Ads, Meta, The Trade Desk, and programmatic channels.
  • Achieve Results: Focus on driving ROI and creating full-funnel strategies, including customer journey mapping, conversion tracking, and analytics-driven decision-making.
  • Collaborate with Clients: Serve as a strategic partner to clients, providing expert recommendations and actionable insights that align with their business goals.
  • Elevate the Team: Work closely with the Digital Lead and Founder to refine techniques, tackle complex campaigns, and share your expertise with the team to expand our capabilities.
  • Execute with Excellence: Manage large-scale campaigns, including e-commerce and national B2B initiatives, ensuring that strategies are implemented effectively to deliver results.

Requirements

  • 5+ years of proven experience in digital advertising.
  • Hands-on experience with Google Tag Manager, funnel building, programmatic advertising, and advanced analytics tools.
  • Proficient in campaign optimization, conversion tracking, and creating high-performing digital strategies.
  • Exceptional communication and interpersonal skills, with the ability to build trust and collaborate strategically with clients.
  • A team player who can take initiative and mentor others, helping the team grow through your expertise.

Benefits

  • Competitive pay, based on experience.
  • Medical Insurance (50% employer paid for employee).
  • Vision Savings Pass (discount program).
  • Life and Disability Insurance (100% employer paid for employee).
  • Paid Time Off (18 days per year).
  • Volunteer Time Off (8 hours per year).
  • 6 Paid Holidays.
  • Matching Charitable Donations (up to $50 per year).
  • Individual Retirement Account.
  • Summer Hours (office closes at noon on Fridays Memorial Day through Labor Day).
Spotlight Media logo

Spotlight Media

All Marketing, One Partner. Spotlight is a full-stack marketing company based in Fargo, North Dakota. With powerful creative, branding, and video production, award-winning publications, including Fargo Monthly, Bison Illustrated, Fargo INC! and Design & Living Magazine, and results-driven marketing strategies, we are helping companies, of all sizes, compete and grow. We are more than a service. We are your dedicated creative and marketing team.

Founded in 2010
Fargo, North Dakota, USA
33 employees (9 in marketing)

Traffic Signals

Monthly Visitors
2.7K
Monthly Google Ads Budget
$16.3K
Traffic Source Mix
Search
57%
Direct
27.4%
Referral
6.3%
Social
8.1%
Paid
1.1%

Headcount Trend

Current headcount: ~33

Marketing Team

Marketing Team Size
7 (21% of company)
Median Career Experience
7.5 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
3