Digital Advertising Coordinator at The Pekoe Group | New York, USA | $60K/yr – $65K/yr

The Pekoe Group

Digital Advertising Coordinator

New York, USA (Hybrid)

$60K/yr – $65K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end digital advertising operations for a boutique agency, owning campaign buildout, optimization, and reporting.

Own and optimize paid social, search, and display campaigns across platforms (Meta, Google, TikTok, Reddit, AdRoll) and CRM integration.
Must-have: 2–3 years in digital advertising with hands-on campaign buildout and management; Google and Meta Ads Certified.
Standout: Oversees the Digital Advertising Assistant and collaborates closely with the accounts team.

Job Description

Responsibilities

Building and managing digital advertising campaigns across a variety of paid social, search, and display platforms, including but not limited to Meta Ads, Google Ads, TikTok Ads, Reddit Ads, AdRoll, and CRM tools such as Mailchimp.
Daily monitoring of ad campaigns, including campaign structure, targeting, creative, and budget optimizations
Pixel management on Google Tag Manager, website and ticketing platform backends for the tracking of digital ad campaigns
Budget tracking & updating for campaigns across digital ad platforms
Analyzing, reporting on and making recommendations to improve digital ad performance
Working closely with the accounts team to communicate best practices, troubleshoot problems, and stay up-to-date on client needs
Oversee the workflow of the Digital Advertising Assistant
Staying up-to-date on digital advertising industry news and trends
Reporting to our digital team on advertising platform updates/advancements
Traffic digital assets and request campaign reporting, including screenshots, from third-party vendors.

Requirements

2-3 years experience in a digital advertising related role with a focus on campaign buildout and management
Google and Meta Ads Certified
Experience in using Meta Ads Manager, Google Ads, TikTok Ads Manager, and Google Campaign Manager 360
Experience with programmatic DSPs
Experience in using MailChimp or similar email platforms
Experience with tracking pixel management
Experience with conversion tracking and implementing CAPIs for advertising platforms
A passion for data and analytics
An enthusiasm for adapting to new technology
Strong attention to detail and a proactive work ethic
Ability to adapt quickly in a fast paced environment to meet deadlines
Interest in arts/entertainment preferred, but prior experience not required

Preferred

Interest in arts/entertainment preferred, but prior experience not required

Benefits

Medical, Dental, Vision Insurance after 60 days full-time
401(k) Profit Sharing + Defined-Benefit Pension Plans
Summer Fridays (Office closes at 3pm from July 4 through Labor Day)
Work Remote Optional on Fridays
Office is closed from Christmas through New Years Day
Agency Holidays Off
Vacation, Personal, Sick Days
Commuter Benefits program

The Pekoe Group

The Pekoe Group is a boutique theatrical advertising and marketing agency. We are a tight-knit group of nimble, goal-driven marketers competent in both the tried-and-true and the newest advertising tactics out there. We discover audiences and create strategic campaigns that we deliver across all platforms including traditional and digital media placement, organic social media, design, promotions, and grassroots marketing. We believe in collaborative storytelling and the power of art, people, and innovation. Our values of honesty, humor, learning, and communication allow us to engage each project fully with an open heart and relevant, focused strategy.The Pekoe Group is the only Advertising Agency in this space that is a certified Women Owned Business Enterprise in New York City and New York State.We have spearheaded the advertising and marketing campaigns for theatrical sensations such as SIX on Broadway and the national tours, The Play That Goes Wrong, Avenue Q, Eclipsed, Oh Hello On Broadway, Natasha, Pierre and The Great Comet of 1812, Dana H, Rock Of Ages, Spongebob Squarepants, The Lightning Thief; theater companies like Barrington Theatre Company, New York Theatre Workshop, Mint Theater Company, and Fellowship for Performing Arts; and cultural institutions including Brooklyn Botanic Garden. We have spearheaded the advertising and marketing campaigns for theatrical sensations such as Avenue Q, Eclipsed, Oh Hello On Broadway, Natasha, Pierre and The Great Comet of 1812, Murder for Two, Peter and the Starcatcher, and Rock Of Ages; theater companies like Barrington Theatre Company, New York Theatre Workshop, Mint Theater Company, and Fellowship for Performing Arts; and cultural institutions including Brooklyn Botanic Garden and Ripley's Believe It or Not! Times Square.

Founded in 2009

New York, New York, USA

38 employees (22 in marketing)

thepekoegroup.com