Responsibilities

• Plan, build, and manage Google Ads campaigns across multiple campaign types, including:
• Search (SEM) campaigns — keyword strategy, match types, negative keywords, ad copy, and bid management
• Display and Remarketing campaigns — audience targeting, creative strategy, and frequency management
• Local Services Ads (LSA) — setup, verification, and ongoing optimization
• Performance Max (PMax) campaigns — asset group creation and performance monitoring
• Conduct ongoing keyword research, competitive analysis, and A/B testing of ad copy and landing pages
• Monitor and optimize Quality Score, CTR, CPA, ROAS, and other key performance indicators
• Manage campaign budgets and bidding strategies to maximize return on ad spend
• Build and manage META campaigns across all funnel stages — Awareness, Consideration, and Conversion objectives
• Develop and refine audience strategies including Custom Audiences, Lookalike Audiences, and interest/behavioral targeting
• Create, test, and iterate on ad creative formats (static, carousel, video, stories, reels)
• Monitor campaign performance and optimize placements, budgets, and creative on an ongoing basis
• Set up and troubleshoot META Pixel for conversion tracking and retargeting
• Tracking, Analytics & Reporting
• Implement and manage pixel and conversion tracking across all advertising platforms using Google Tag Manager (GTM)
• Configure GA4 (Google Analytics 4) — including event tracking, goal setup, and audience creation
• Build and maintain campaign performance dashboards in Google Looker Studio (formerly Data Studio)
• Export and synthesize campaign data into clear, actionable reports for internal stakeholders
• Monitor attribution, UTM parameters, and cross-channel performance to ensure data accuracy
• SEO & Local Digital Presence
• Manage and optimize Google Business Profile (Google My Business) listings, including posts, Q&A, photos, and review responses
• Apply foundational SEO knowledge to support paid and organic alignment — including keyword strategy, on-page context, and local search signals
• Ensure NAP (Name, Address, Phone) consistency and citation accuracy across platforms

Requirements

• 2+ years of hands-on experience managing Google Ads campaigns (Search, Display, LSA, PMax)
• 2+ years of hands-on experience managing META Ads Manager campaigns (Facebook & Instagram)
• Proficiency in GA4 (Google Analytics 4) — event setup, reporting, and audience configuration
• Hands-on experience with Google Tag Manager (GTM) for pixel and event tracking implementation
• Strong working knowledge of SEM fundamentals — keyword research, match types, Quality Score, bidding strategies
• Experience setting up and managing META Pixel and Google Ads conversion tracking
• Proven ability to build performance dashboards and reports in Google Looker Studio
• Experience setting up and managing Google Business Profile (Google My Business)
• Solid understanding of SEO principles and how paid and organic search interact
• Strong analytical skills with the ability to interpret data and optimize campaigns accordingly
• Excellent written communication skills for ad copywriting and reporting
• Ability to work independently, manage multiple campaigns simultaneously, and meet deadlines

Preferred

• Experience managing Amazon Advertising (Sponsored Products, Sponsored Brands, Amazon DSP)
• Experience with TikTok Ads Manager and TikTok Pixel setup
• Experience with Pinterest Ads and Pinterest Tag implementation
• Google Ads certification and/or META Blueprint certification
• Familiarity with retail media networks and cross-platform attribution modeling