Digital Ads Account Manager

Baltimore, MD (On-site)

$50K/yr – $60K/yrMid LevelFull time

Posted 5 months ago

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Job Summary

The Digital Ads Account Manager will plan, execute, and optimize paid search campaigns and analyze performance to drive client results. Key duties include creating reports, using Google Analytics for insights, and staying current with industry opportunities. Strong communication and budgeting skills are essential.

Job Description

Responsibilities

  • As a Digital Ads Account Manager, you will be responsible for developing, implementing, tracking, and optimizing paid search campaigns across various digital channels on behalf of our clients.
  • Plan, execute, monitor, and track paid search campaigns
  • Analyze campaign performance data, identify trends, provide recommendations
  • Develop metric-oriented reports
  • Utilize Google Analytics for user behavior research
  • Create & optimize landing pages and ad copy
  • Monitor clients' budgets and keywords
  • Stay current with emerging opportunities in the digital marketing world

Requirements

  • Excellent verbal and written communication skills
  • Strong organizational skills and the ability to multi-task
  • Experience providing superior customer service
  • Previous work experience that demonstrates interaction and service
  • 4-year degree in marketing, business, communication, public relations, advertising, or a related field
  • Working knowledge of Google Ads
  • Working knowledge of Facebook Ad Manager
  • Working knowledge of Google Analytics
  • Working knowledge of Salesforce
  • Working knowledge of Microsoft Office Suites
AltaVista Strategic Partners logo

AltaVista Strategic Partners

As the Nation's leading contractor marketing company, AltaVista specializes in digital strategies to help contractors grow their company.

Founded in 2011
Baltimore, Maryland, USA
73 employees (18 in marketing)

Traffic Signals

Monthly Visitors
6.8K
Traffic Source Mix
Search
35.7%
Direct
28.1%
Referral
7.9%
Social
26.7%
Paid
1.4%

Headcount Trend

Current headcount: ~73

Marketing Team

Marketing Team Size
17 (23% of company)