Developer Relations - Go to Market

USA (Remote)

$155K/yr – $175K/yrMid Level5+ years expFull time

Posted 6 months ago

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Job Summary

Own the developer storytelling and programs that move engineers from awareness to adoption, collaborating with Marketing, Sales and Product to turn insights into GTM assets and campaigns.

  • Lead developer-facing content strategy and program design
  • Coordinate webinars, workshops, and live events to fuel the funnel
  • Translate field feedback into actionable GTM and product improvements

Job Description

Responsibilities

  • Create developer-facing content that supports the lead pipeline like articles, guides, webinars, talks, videos, case studies, landing pages, and demos.
  • Partner with Marketing and Sales to embed developer voice in campaigns.
  • Run programs (e.g. webinars, workshops, live streams) that bring developers into the funnel and nurture them toward adoption.
  • Collect feedback from the field and distill developer pain points for GTM, Sales, and Product.
  • Maintain a high bar for technical accuracy and clarity to earn developer trust.
  • Proactively spot opportunities to equip GTM with developer narratives, rather than waiting for direction.

Requirements

  • You’ve built real software and already held a developer marketing, advocacy, or equivalent role.
  • You’re humble, curious, and motivated by developer outcomes—not farming engagement.
  • 5+ years of experience building modern web UIs (JavaScript/TypeScript, React or similar).
  • Strong portfolio of technical communication: articles, talks, tutorials, or videos.
  • Excellent communication for both developer and business audiences.
  • Demonstrable success working with Marketing, Sales, and Customer Success on developer-facing campaigns.
  • Proven ability to build trust with developer communities.
  • You have a business mind and a developer heart
Chromatic logo

Chromatic

Web UIs are more complex than ever. Chromatic simplifies UI testing, maintenance, and collaboration.We build Storybook and Chromatic.Storybook is the most popular tool for building UI components. It's used by tens of thousands of companies including Airbnb, Microsoft, IBM, and Shopify. Chromatic automates frontend workflows for UI feedback, visual testing, and documentation. Customers include Adobe, BBC, and CircleCI.

Founded in 2017
San Francisco, California, USA
58 employees (6 in marketing)

Traffic Signals

Monthly Visitors
247.2K
Monthly Google Ads Budget
$5K
Traffic Source Mix
Search
28.8%
Direct
48.7%
Referral
19.8%
Social
1.4%
Paid
1.3%

Headcount Trend

Current headcount: ~61

Marketing Team

Marketing Team Size
4 (7% of company)
Median Tenure
1.7 years

Funding

Last Raise
Seed, 8 years ago

Funding History

  • Jun 2018
    Seed