Developer Advocate, Marketing Manager at apexanalytix | Greensboro, NC

apexanalytix

Developer Advocate, Marketing Manager

Greensboro, NC (Remote)

Salary Not AvailableMid Level5+ years expSalaried Ft

Posted 4 months ago

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Job Summary

Drive developer-focused GTM and content, aligning product and marketing for API-first tools.

Must-have: 5+ years marketing API-first or developer tools products.
Standout: Cross-functional leadership across product, marketing, and sales to accelerate developer adoption.

Job Description

Responsibilities

Design and lead comprehensive go-to-market strategies tailored to the developer persona, ensuring alignment with Qubiton’s broader business objectives and apexanalytix’s enterprise GTM motion
Drive campaign planning and execution across developer awareness, activation, and upsell motions - from ICP definition and positioning to launch sequencing and post-launch measurement
Coordinate launch programs for new API capabilities, SDK releases, and integration milestones, partnering with Product and the Developer Advocate to deliver a consistent narrative across every channel
Act as editor-in-chief for Qubiton developer communications - coordinating editorial themes, curating content from cross-functional contributors, and maintaining a consistent and authoritative technical voice
Develop and oversee creation of technical blog posts, integration guides, tutorials, and case studies that grow awareness, engagement, and adoption
Own the developer influencer program, managing relationship development, deliverable accountability, and contract execution to ensure consistent, on-brand representation across all third-party channels
Manage the monthly developer content strategy end-to-end: editorial calendar, copy, deployment, and performance reporting
Leverage online forums, webinars, hackathons, and meetups to build a vibrant and engaged developer community, fostering two-way conversation and authentic advocacy
Lead developer event strategy and execution across conferences and tradeshows - managing sponsorship contracts, booth presence and logistics, speaking opportunities, pre/post-event campaigns, and lead capture to maximize pipeline impact at every event.
Own and manage the @QubitonHQ social channels - including content calendar, post scheduling, community engagement, and performance reporting - maintaining a technical yet approachable brand voice across social channels like: LinkedIn, X, and YouTube.

Requirements

5+ years marketing API-first or developer tools products; proven track record of understanding developer communities and marketing to them with authenticity
Has built and run product launch plans and GTM messaging, channel strategy, asset production, and post-launch measurement, in a cross-functional organization
Work experience in the technology sector with a strong understanding of technical audiences; can read an API reference and write a technically accurate brief without being an engineer
Experience creating compelling technical content - blog posts, integration guides, tutorials, and running integrated digital campaigns that simplify complex concepts for developers
Comfortable with enterprise buying cycles; capable of producing content that helps developers sell internally to Finance or Procurement leadership

Preferred

Developer-First Instinct - Champions the developer audience internally - leads with genuine usefulness, not product promotion, knowing that trust is earned through helpful content
Cross-Functional Drive - Demonstrated experience working in complex organizations, successfully collaborating with product, research, analytics, digital marketing, and sales to move projects forward
Measurement Discipline- Distinguishes leading indicators (activation, engagement) from lagging ones (pipeline, revenue) and builds reporting that drives decisions, not just dashboards
Autonomous Output - Produces high-quality deliverables with strong project management skills - manages multiple workstreams simultaneously in a fast-paced environment without waiting for perfect information
Business Translator - Can connect a working API integration to a dollar figure - essential for producing content that helps developers make the internal case to budget holders

apexanalytix

3.6 Glassdoor

Our WhyTo positively impact the lives and careers of our associates, customers and partners.How?Lead a technology and audit services revolution, liberating customers to manage, monitor and innovate in their supplier relationships & transactions, their way.With what?A welcoming “you before me” apex culture made up of hungry, humble and smart professionals united around the values of performance, respect, candor and fun, delivering technology and services solutions that customers control – for good.To create a future where there is...FREEDOM from software tyrants that dictate solutions, ...so that the world’s buyers can build trust and innovate within their global supply chain processes without constraints.apexanalytix delivers enterprise risk resolution with touchless onboarding, auto-acting risk management and profit recovery outcomes. Over 300 of the world’s largest companies protect more than $9T in annual spend with the apexanalytix platform. Powered by Private Generative AI, 100M+ golden records, and integrated global data sources, organizations collaborate with suppliers and customers to build trust, create value, and resolve complex risk. Founded in 1988, apexanalytix has a proven history of enterprise risk resolution. Visit www.apexanalytix.com for more information. To support our commitment to innovation, we have built a highly experienced team of associates in key markets around the globe. Together we value performance, honor a diversity of perspectives, experiences and cultures, nurture candor, give back to the communities where we live and work, and have fun working together. For more information, visit www.apexanalytix.com or join our LinkedIn apexanalytix Community.

Founded in 1988

Greensboro, North Carolina, USA

491 employees (17 in marketing)

apexanalytix.com

57% recommend to a friend

73% CEO approval