San Jose Convention

Destination Product Marketing Manager

San Jose, CA (Hybrid)

$90K/yr – $100K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own core marketing production and product development for visitor-focused campaigns, with a clear line to destination partnerships and seasonal campaigns.

  • Own end-to-end production of visitor guides and marketing materials
  • Lead a portfolio of initiatives including co-op campaigns and agency launches with trackable results
  • Develop destination marketing products with tourism partners to support leisure and meetings campaigns

Job Description

  • Own end-to-end production of an official visitor guide and marketing materials
  • Lead a portfolio of marketing initiatives and product development, including co-op campaigns. Partner with Agency of Record to track execution of and results of launches
  • Develop destination marketing products with tourism partners to support leisure and meetings strategies, campaigns, sponsorships and promotions
  • Develop and manage marketing tools, sales collateral and tourism products to drive FIT and group travel business, including web publishing assistance (CMS), digital asset management (DAM) and customer relationship management (CRM)
  • In partnership with Marketing department, identify and curate marketing ideas, partner opportunities and collateral to support overall campaign seasons
  • Analyze, evaluate, and report on overall marketing strategies throughout campaign lifecycle
  • Collaborate with Sales, PR and Marketing teams to regularly to ensure strategies are optimized across all marketing channels
  • Understands business specific KPI’s and makes decisions using results driven data
  • In partnership with Creative Brand Manager, manage the creation and implementation of digital and print assets from concept to production and the integration of assets across multiple platforms
  • Collaborate with Sales department to manage invite copy creation and proofing, collateral and pre-promo messaging, custom amenity design and other tasks as needed to ensure a successful destination representation in events

Marketing Team

Marketing Roles Posted (Last 30 Days)
2