Design Lead, Lead Gen at Softline Solutions | Glendale, CA | $120K/yr – $180K/yr

Softline Solutions

Design Lead, Lead Gen

Glendale, CA (On-site)

$120K/yr – $180K/yrSenior Level5+ years expSalaried Ft

Posted 3 months ago

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Job Summary

Drive CRO-focused lead-gen design across two brands, owning Webflow landing pages, leading a small design pod, and coordinating with an agency for complex builds.

Own landing page design, CRO testing, and lead capture optimization for two brands.
Must-have: Webflow proficiency and proven conversion-focused design experience.
Standout: Team mentorship and direct agency coordination.

Job Description

Responsibilities

Design and optimize landing pages, lead capture forms, and conversion flows for Closet World and Closets by Design
Apply CRO principles at every stage from layout and hierarchy to copy placement and CTA design
Set up and analyze multi-variant tests; translate results into rapid design iterations
Use analytics and user feedback to continuously improve lead quality and volume across both brands
Work directly in Webflow to deploy and update landing pages and lead gen assets without always routing through the agency
Make informed trade-off decisions about what to build and deploy internally versus what requires agency engagement for custom development
Serve as the internal Webflow authority for the Lead Gen pod — maintaining quality, consistency, and site integrity across deployments
Coordinate with the development agency on custom component builds, QA reviews, and production handoffs
Lead and mentor a team of 2–3 designers, providing clear creative direction, feedback, and growth support
Run design reviews focused on conversion rationale, not just craft — helping the team connect design decisions to business outcomes
Manage workload and priorities across the pod in collaboration with the Creative Director, UX/UI

Requirements

5+ years of UX/UI or digital design experience with a strong focus on lead generation, landing pages, or conversion-focused work
Proficiency in Webflow — comfortable building, deploying, and managing pages directly, not just handing off to developers
Strong Figma skills including component-based design and prototyping
Demonstrated experience designing and optimizing lead capture flows, forms, and landing pages with measurable outcomes
Familiarity with A/B testing and CRO methodologies; comfortable working with analytics data to inform decisions
Experience coordinating with development agencies or external partners on implementation and QA
Some experience leading or mentoring designers, even informally

Preferred

Experience working across franchise or multi-location brand models
Familiarity with home services, home improvement, or lifestyle brand categories
Background working in an internal agency or shared services creative environment
Experience with analytics platforms such as Google Analytics, Hotjar, or similar

Softline Solutions

At Softline Solutions, we understand that no matter what surface you play, run or walk on, safety and comfort are a priority. Softline Solutions was founded to research and fulfill the need for safer, cleaner and sustainable playground and recreation surfaces. This research led to the manufacturing of Pour In Place safety surface systems and other unique specialist surfacing systems to meet global safety standards without compromising the environmental footprint.Softline Solutions' team of consultants work with clients throughout North America from design through to successful installation of custom surfaces for playgrounds, courtyards, trails, and running tracks. Among our surface systems, we are pleased to share that Softline's FirstBaseTM surfaces are certified by IPEMA (International Playground Manufacturers Association).Our commitment to quality is the unparalleled focus to deliver high-quality products and service to our customers to ensure absolute safety for the children. You may read more about IPEMA at www.ipema.org or visit our website at https://www.softlinesolutions.net/certifications.

Founded in 2006

Canada, North Carolina, USA

21 employees (1 in marketing)

www.softlinesolutions.net