Design and Database Marketing Specialist at Penske Automotive Group | New Jersey, USA

Design and Database Marketing Specialist

New Jersey, USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

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Job Summary

Own creative design and templated assets for multi-channel marketing, aligning with brand guidelines and CDP-driven campaigns.

Own the end-to-end creative design for digital, print, and email templates, ensuring brand consistency.
Must-have: proficiency with Adobe Creative Suite and template-driven tools like BeePro or Canva.
Standout: modular, scalable email components with responsive design and accessibility.

Job Description

Responsibilities

Design and execute creative assets aligned with marketing objectives, ensuring adherence to PAG and OEM brand guidelines.
Develop innovative visual concepts across a variety of formats, including digital ads, social media content, email templates, print collateral, signage, and trade event materials.
Create responsive email templates in platforms such as BeePro, Canva, and integrated CDP tools, ensuring compatibility across devices and ESPs.
Communicate regularly with internal marketing team members and dealership leadership to align strategy, gather requirements, and secure creative approvals.
Partner with marketing team members to set up audience targeting parameters for CDP-driven campaigns, ensuring templates align with segmentation strategies and customer journeys.
Monitor CDP email template performance, track engagement metrics, and provide basic audience or campaign-level insights to support marketing decisions.
Manage multiple concurrent projects and meet deadlines in a fast-paced environment using project management tools.
Produce visually compelling concepts with a strong understanding of layout, typography, and user experience.
Maintain organized file structures and version control for creative assets.

Requirements

Strong conceptual design abilities with the capacity to translate ideas into effective visual communication.
Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), and modern digital content tools such as BeePro, Canva, or similar template-driven platforms.
Knowledge of design principles for multi-channel output, including web, mobile, email, and print.
Experience building modular, scalable email templates and components, with an understanding of responsive design and accessibility best practices.
Strong attention to detail, excellent time management, and organizational skills.
Ability to collaborate effectively, present ideas, and contribute to team discussions.
Comfortably manage multiple initiatives simultaneously while maintaining high-quality standards.
Familiarity with marketing principles, customer segmentation, and digital workflows (experience with CRMs or CDPs is a plus).
Minimum 2 years of professional experience in graphic design, marketing, communications, or a related field
Strong print or digital portfolio demonstrating current design capabilities, including email or marketing automation templates.

Preferred

Bachelor's degree and three to five years' experience in a similar position; or equivalent combination of education and experience.

Penske Automotive Group

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

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