Dental Marketing Specialist

Davis, CA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive regional referrals and marketing alignment for SDP endodontists and periodontists in Sacramento.

  • Own regional referral development and multi-practice outreach to grow Sacramento-area referrals.
  • Must-have: 3–5 years in referral relations or healthcare marketing with KPI tracking.
  • Standout: Data-driven ROI analysis and cross-functional leadership.

Job Description

Responsibilities

  • Regional Relationship Development & Strategic Field Engagement
  • Build and sustain referral relationships with general dentists across the Sacramento area.
  • Develop territory plans to prioritize high-value, emerging, and at-risk referral partners.
  • Facilitate high-level introductions between SDP endodontists, periodontists and targeted practices to strengthen collaboration and drive production.
  • Coordinate multi-practice outreach strategies to support area-wide referral growth.
  • Regional Marketing Strategy, Campaign Execution & Budget Ownership
  • Partner with marketing leadership to develop integrated referral campaigns and regional initiatives.
  • Ensure each practice is equipped with appropriate, updated, and brand-consistent marketing materials.
  • Manage regional marketing budgets, evaluate ROI, and ensure resources are used effectively to support growth priorities.
  • Provide monthly budget updates and spend justification to operations and marketing leadership.

Requirements

  • 3–5 years in referral relations, healthcare/dental marketing, territory account management, or field-based business development.
  • Strong presentation abilities and comfort delivering data insights to multi-level stakeholders.
  • Demonstrated experience tracking KPIs, analyzing ROI, and adjusting strategy based on measurable outcomes.
  • Strong planning, time management, and territory management skills.
  • Experience with digital presence management (Google Business, reputation management, website accuracy).
  • Valid driver’s license and ability to travel regionally within Sacramento area.

Preferred

  • Strategy, not just execution
  • Multi-practice impact
  • Budget management
  • KPI-driven decision-making
  • Business review leadership
  • Cross-functional alignment
Specialized Dental Partners logo

Specialized Dental Partners

We build brighter futures for dental practices by strengthening and streamlining operations, so specialists and their teams can focus on delivering what they do best—superior patient care.

Founded in 2018
Franklin, Tennessee, USA
174 employees (13 in marketing)

Traffic Signals

Monthly Visitors
19K
Monthly Google Ads Budget
$41
Traffic Source Mix
Search
30.3%
Direct
46%
Referral
6.4%
Social
15.6%
Paid
1.5%

Headcount Trend

Current headcount: ~174

Marketing Team

Marketing Team Size
12 (7% of company)
Median Career Experience
5 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
1