Responsibilities

• Design Targeted Campaigns: Build and launch account-based marketing programs for finance buyers at midmarket industrial companies.
• Experiment Offline: Test and scale non-digital tactics such as direct mail, high-touch gifting, and conference follow-up kits.
• Partner with Sales: Collaborate on targeted outreach programs that increase lead-to-opportunity conversion rates.
• Measure What Matters: Stand up marketing analytics and attribution systems to track ROI and channel performance.
• Reach the Unreachable: Create campaigns designed for a non-digital-native audience, tailoring messaging and delivery to meet CFOs where they are.

Requirements

• Have led demand generation at a B2B startup or scaled midmarket organization
• Know how to generate revenue without relying solely on gated content or paid social ads
• Have experience marketing to operational or financial buyers in traditional industries
• Are analytical, creative, and scrappy — comfortable testing, iterating, and operating with limited resources
• Are comfortable leveraging AI-powered tools to speed execution and improve targeting

Preferred

• Experience running offline/experimental marketing tactics
• Experience marketing to industrials/chemicals/manufacturing sectors

Benefits

• Medical, dental & vision insurance coverage for you
• 401(k) & Match
• Flexible PTO
• Parental Leave