Demand Generation Strategist - Data Centers at Eaton Corporation | Raleigh, NC | $130K/yr – $190K/yr

Eaton Corporation

Demand Generation Strategist - Data Centers

Raleigh, NC (Hybrid)

$130K/yr – $190K/yrSenior Level10+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive regional marketing campaigns across channels to generate pipeline and align with sales, using CRM/PRM tools for lead flow and optimization.

Own regional planning, content strategy, deployment and measurement of campaigns across digital, social and experiential channels.
Must-have: 10+ years in digital/content marketing, SEO, analytics, lead/demand generation, ABM, and tradeshow strategy.
Standout: Cross-functional leadership coordinating global/regional teams to align marketing with commercial goals and budget forecasting.

Job Description

Responsibilities

Lead the planning, content strategy, deployment and measurement of regionally executed campaigns across various channels, including digital, social and experiential, to drive pipeline momentum.
Provide insight into global segment campaigns and leverage campaign content created by the Segment Content Marketing and Campaigns CoE.
Augment content to address regional-specific requirements and challenges that drive buyers to act.
Lead the strategy and activation for marketing communications initiatives that engage the audience with targeted and compelling campaigns and experiences throughout the entire buying journey.
Develop and drive the strategy for regional tradeshows and events, and lead planning meetings with stakeholders and execution teams.
Work with sales leadership to align and prioritize marketing communications activities to help achieve sales targets.
Engage with sales operations and marketing operations to leverage CRM/PRM technologies to maximize lead flow and opportunity conversion.
Ensure that lead follow-up and outbound sales messaging align to and support campaign content.
Analyze customer data quality, performance metrics, digital behavior and customer feedback to create a seamless experience across all channels and touchpoints, both digital and in-person.
Monitor, analyze and continually improve campaign performance, customer engagement and the quality of leads generated to support revenue growth.

Requirements

Bachelor’s degree from an accredited institution
Minimum 10 years’ experience with digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation, account-based marketing, tradeshow strategy and sales enablement strategy
Marketing experience within a technical organization
Eaton will not consider applicants for employment immigration sponsorship or support for this position.

Preferred

Experience working/partnering with sales or customer-facing organization
Adept at analyzing digital marketing data for campaign optimization
Experience with marketing communications strategy development
Electrical product, market and channel knowledge
Data center experience
Aptitude for understanding and explaining highly technical information
Experience with and/or aptitude for learning and adopting tools in the marketing technology stack

Benefits

We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work.

Eaton Corporation

Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re accelerating the planet’s transition to renewable energy and helping to solve the world’s most urgent power management challenges. Eaton is an Equal Opportunity Employer. Eaton is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Founded in 1952

Dublin, Ireland, IE

53K employees (1,941 in marketing)

www.eaton.com