Responsibilities

• Own all lead generation and funnel workflows for tradeshows and in-person events, including outreach and post-show follow-up campaigns to support lead generation and lead nurturing
• Ensure marketing materials and marketing outreach workflows are prepared and aligned for each event
• Track attribution and ROI for all tradeshows and associated campaigns
• Attend 3–4 tradeshows per year to support execution and follow-up readiness
• Research new shows to add value to program
• Support the Marketing Specialist with logistics, shipping, and staffing coordination as needed
• Coordinate 8–10 webinars per year with the Head of Marketing and Marketing Specialist
• Build registration pages and manage email invitations, reminders, and follow -ups in HubSpot
• Support webinar content development (presentation decks) through coordination and execution
• Coordinate with Sales to ensure timely and accurate lead handoff

Requirements

• 2–4 years of experience in B2B marketing execution or demand generation
• Event marketing experience, including pre- and post-event campaigns
• Strong marketing operations and automation skills, particularly in HubSpot
• Experience executing email campaigns, landing pages, and workflows
• Strong coordination and project management skills
• Ability to work within defined processes and collaborate closely with Sales

Nice To Have

• Experience in B2B services
• Partner marketing or co-marketing experience
• Exposure to regulated industries such as compliance, healthcare, safety, or risk management
• Experience repurposing educational or compliance-focused content into campaigns

Benefits

• Dynamic, mission based, rewarding environment
• Medical, Dental & Vision insurance
• Life insurance, AD&D and Long-Term Disability
• Voluntary Short-Term Disability
• 401k with Company match
• Paid time off
• EAP
• Perks Program through Working Advantage