Demand Generation Specialist at Threatcop | USA

Threatcop

Demand Generation Specialist

USA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

The role focuses on US market–focused marketing across channels, including social, content, email, paid media, SEO, analytics, and market research. Requirements call for 4+ years in B2B IT/SaaS marketing targeting the US market, with cybersecurity experience and strong analytics. The position operates within a cybersecurity-focused People Security Management context.

Job Description

Responsibilities

US Market–Focused Marketing: Plan and execute marketing strategies specifically for the US market, with a strong understanding of regional buyer behavior, demand-generation channels, and B2B SaaS positioning—preferably within cybersecurity companies.
Social Media Management: Develop and execute social media strategies, manage posts, track performance, and actively engage with the online community across relevant B2B platforms.
Content Strategy: Drive content strategy for digital marketing initiatives, collaborate with design teams on visuals, and ensure consistent brand messaging across all channels.
Email Marketing: Plan, execute, and analyze targeted email campaigns to support lead generation and product promotion with customized messaging.
Paid Advertising: Plan and execute integrated paid campaigns across platforms such as Google Ads, LinkedIn Ads, and Meta Ads, ensuring alignment with business goals and continuous performance monitoring.
SEO: Plan and implement SEO strategies to improve website traffic, keyword rankings, and overall online visibility.
Analytics & Tools: Track and analyze website and campaign performance using Google Analytics, Google Search Console, SE Ranking, and SEMrush to optimize results.
Market Research: Monitor cybersecurity industry trends, competitor activities, and market insights to support data-driven marketing decisions.

Requirements

Bachelor’s or Master’s degree with 4+ years of experience in B2B IT/SaaS marketing, specifically targeting the US market.
Mandatory experience working with cybersecurity companies or marketing cybersecurity products/services.
Proven experience managing LinkedIn, Twitter (X), and other B2B platforms, driving engagement and tracking performance.
Hands-on experience planning and tracking integrated digital marketing campaigns for US-based audiences.
Strong analytical skills with experience in industry trend analysis and competitor benchmarking.
Proficiency with Google Analytics, Google Search Console, SE Ranking, and SEMrush.
Excellent communication skills and proven ability to collaborate with cross-functional teams.

Threatcop

Threatcop, a leading security awareness company, is a pioneer in People Security Management that offers leading AI-powered technology focused on social engineering and email-based threats. Our AI-powered platform simulates real-world cyberattacks, monitor your organization’s risk posture through employee vulnerability scores, click tracking, high risk categories, data exposure tracking, and deliver engaging security awareness training with gamification, brief videos, infographics, downloadable wallpapers and more.Threatcop DMARC takes just a few clicks to activate and configure reporting policies, protecting your domain from spoofing attempts. You'll gain real-time visibility into email traffic, receive detailed reports on suspicious activity.Our one-click reporting system empowers employees to be your frontline defense. TPIR streamlines threat reporting, allowing security teams to quickly investigate and quarantine suspicious emails, minimizing the impact of potential attacks.Threatcop is designed to reduce admin burden for managers and empowers security teams and employees to identify new attacks and respond faster with advanced forensics and threat quarantine.By deploying the Quadral Approach of People Security Management i.e. AAPE (Assess, Aware, Protect, and Empower) framework., that encompasses security awareness training, learning management system, DMARC, and incident response, we assure resilience and continuity for your organization.

Cupertino, California, USA

70 employees (12 in marketing)

threatcop.com