Responsibilities

• Assist in the setup, deployment, and management of multi-channel marketing campaigns (email, LinkedIn, search, and webinars).
• Work within our Marketing Tech Stack (Marketo, PathFactory, Stripo) to build landing pages, email templates, and automated nurture sequences.
• Coordinate with the content and design teams to ensure all campaign assets are on-brand and delivered on time.
• Coordinate with agencies for asset handoff and campaign launch check lists.
• Monitor lead flow from marketing campaigns to the sales team, ensuring no lead is left behind.
• Assist in maintaining database hygiene, including list segmentation and data enrichment.
• Help manage the "Leads" queue and provide support to the Sales Development (SDR) team to ensure high-quality follow-ups.
• Track and report on key performance indicators (KPIs) such as click-through rates, conversion rates, and Cost Per Lead (CPL).
• Monitor weekly performance and spend dashboards to help the Director of Demand Gen understand what is working and what isn't.
• Conduct A/B tests on email subject lines and landing page layouts to incrementally improve results.