Responsibilities

• Build & run multi-channel demand programs (customer + prospect)
• Create integrated campaigns that reach the right audiences, convert them into qualified leads, and move them through the funnel
• Launch and optimize upsell/cross-sell campaigns and ensure clean handoffs and measurable impact through the revenue funnel
• Work across Product, Sales, Marketing and Sales Operations to segment and target specific audiences for customer cross-sell, and identify top prospect accounts for targeted campaigns
• Plan and execute full campaign motions across: Email: segmented nurtures, newsletters, lifecycle journeys; Website / conversion paths: landing pages, forms, CTAs, content-to-conversion flows; Paid media: paid social (especially LinkedIn), paid search, retargeting/display (as applicable); Social amplification: organic distribution in partnership with brand/social owners; Webinars / virtual events: promotion → registration → attendance → follow-up → conversion; Third-party programs: content syndication, publisher/association sponsorships, co-marketing, partner lists; Traditional / offline: direct mail/dimensional mail (as part of integrated plays); Sales/BDR integration: coordinated outreach sequences, enablement assets, and tight follow-up loops
• Create campaign experiences that convert
• Translate positioning and offers into campaign messaging, email copy, landing pages, and channel-specific creative briefs
• Create and repurpose content across channels to keep audiences engaged throughout the buyer journey
• Collaborate cross-functionally to support sales enablement related to campaign follow-through (one-pagers, email templates, talk tracks, webinar follow-up kits)
• Own reporting to improve performance
• Set up campaign tracking end-to-end: taxonomy, UTMs, attribution inputs, dashboards, and reporting cadence
• Measure and optimize performance by channel and program, diagnosing what’s working and what’s not
• Forecast, report, and communicate pipeline contribution and ROI across customer and prospect programs
• Operate the engine: Pardot + HubSpot
• Build and manage campaigns in Pardot and HubSpot (automation, segmentation, landing pages/forms, scoring, reporting)
• Maintain clean execution standards so data is reliable (campaign hygiene, list quality, lifecycle tracking)
• Manage external partners as part of the growth engine
• Manage third-party vendor and partners (content syndication, associations/publishers, webinar partners, event sponsorships) contracts
• Own end-to-end execution of third-party programs
• Monitor performance and ensure vendor programs meet quality and CPL/CPO targets

Requirements

• Healthcare IT industry background; ideally with provider and payer audience focus
• Proven experience executing multi-channel programs across email, paid media, webinars/events, third-party programs, and website conversion paths
• Hands-on fluency with Pardot and HubSpot (build, optimize, report)
• Strong analytical mindset with experience in funnel conversion optimization, attribution concepts, and performance reporting
• Excellent cross-functional communication skills and comfort partnering with Product, Sales, BDR, and CS teams
• Ability to manage multiple campaigns at once without sacrificing quality or measurement rigor
• Education: Bachelor’s Degree
• Experience: 3-5 years experience in B2B demand generation / growth marketing with a track record of measurable pipeline and revenue impact
• Language Skills: Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from a variety of both internal and external sources.