Responsibilities

• Own the end-to-end build and execution of marketing emails in HubSpot, with the support of Marketing Operations, including A/B testing, copy formatting, list segmentation, scheduling, and communications calendar coordination
• Leverage HubSpot AI features to accelerate email drafting, subject line testing, and workflow building
• Build and manage email nurture workflows and drip sequences under the strategist's direction
• Maintain list hygiene, contact segmentation, and database health within HubSpot alongside Marketing Operations
• Ensure proper campaign tracking & reporting is functioning correctly between HubSpot and Salesforce
• Own the full technical setup and execution of webinars across platforms, including Zoom Webinars & Payload CMS
• Manage all webinar mechanics: registration page setup, confirmation and reminder emails, workflow configuration, scheduling speakers, day-of coordination, recording management, and post-event follow-up sequences
• Partner with the Demand Gen Content Manager & Product Marketing to maintain an up-to-date calendar of upcoming webinars and execute accordingly to ensure seamless webinar promotion and attendee experience
• Serve as the Virtual Events Coordinator for 3rd party/sponsored virtual summit and webinar execution, from submitting abstracts to sending lead lists to Marketing Ops
• Provide hands-on support to the Digital Marketing team on time-intensive tasks, including landing page builds, UTM tracking setup, or submitting creative requests for digital assets