Responsibilities

• Own the end-to-end build and execution of marketing emails in HubSpot, with the support of Marketing Operations, including A/B testing, copy formatting, list segmentation, scheduling, and communications calendar coordination
• Leverage HubSpot AI features to accelerate email drafting, subject line testing, and workflow building
• Build and manage email nurture workflows and drip sequences under the strategist's direction
• Maintain list hygiene, contact segmentation, and database health within HubSpot alongside Marketing Operations
• Ensure proper campaign tracking & reporting is functioning correctly between HubSpot and Salesforce
• Own the full technical setup and execution of webinars across platforms, including Zoom Webinars & Payload CMS
• Manage all webinar mechanics: registration page setup, confirmation and reminder emails, workflow configuration, scheduling speakers, day-of coordination, recording management, and post-event follow-up sequences
• Partner with the Demand Gen Content Manager & Product Marketing to maintain an up-to-date calendar of upcoming webinars and execute accordingly to ensure seamless webinar promotion and attendee experience
• Serve as the Virtual Events Coordinator for 3rd party/sponsored virtual summit and webinar execution, from submitting abstracts to sending lead lists to Marketing Ops
• Provide hands-on support to the Digital Marketing team on time-intensive tasks, including landing page builds, UTM tracking setup, or submitting creative requests for digital assets

Requirements

• 2-4 years of experience in marketing, demand generation, or marketing operations (internships and co-ops count)
• Experience with webinar platforms such as Zoom Webinars or ON24
• Clear, professional written communication skills
• Analytical mindset with comfort pulling, organizing, and presenting data in spreadsheets and dashboards
• Exceptional attention to detail - you catch errors before they go out the door
• Strong ability to manage multiple projects and deadlines simultaneously without losing quality
• Ability to take direction from multiple stakeholders and prioritize effectively in a fast-paced environment
• Genuine interest in cybersecurity or enterprise software
• Bachelor's degree in Marketing, Communications, Business, or related field - or equivalent experience
• Comfort working in Salesforce for lead management and reporting, or strong technical acumen to pick it up quickly
• You will work with these tools every day: HubSpot — email, automation, workflows, reporting, and AI-assisted content features

Nice-to-have

• Hands-on experience with HubSpot (or similar marketing automation tool) - including email marketing, list setup, and reporting - preferred but not required
• Comfortable using AI tools - our team uses Claude, Jasper, and HubSpot AI features daily; we expect this person to embrace AI as a core part of their workflow for drafting, summarizing, and accelerating repetitive tasks

Benefits

• Base Salary: $74,000 – $84,000 plus performance-based bonus or commission (role-dependent), a comprehensive Total Rewards package and equity so you share in the success you help build
• 401(k) with both Traditional and Roth options
• Flexible Spending Accounts (Health Care & Dependent Care)
• Exceptional medical coverage
• Health Reimbursement Arrangement (HRA)
• 100 % Employer-paid dental, vision, disability, and life insurance
• Voluntary benefits including life insurance, Hospital Indemnity, and Accident coverage