Drive demand-generation programs and lead flow for Pathwise across multi-channel campaigns with a focus on measurable results.

• Own multi-channel campaigns across email, paid search, paid social, webinars, retargeting, and SEO to generate qualified leads.
• Build and deploy email campaigns, landing pages, and nurture workflows in HubSpot to support demand programs.
• Monitor performance against targets and propose optimizations to improve conversion and lead quality.
• Coordinate campaign logistics, assets, copy, scheduling, and cross-functional alignment.
• Support sales alignment with proper lead routing and follow-up messaging.
• Assist with reporting on lead volume, CPL, MQL-to-SQL, and channel performance.
• Research new tactics, tools, and channels to improve efficiency and reach.

Requirements

• 2–4 years of experience in B2B demand generation, digital marketing, or related execution-focused marketing, ideally in B2B SaaS.
• Hands-on experience with HubSpot or similar marketing automation (campaign setup, workflows, emails, landing pages).
• Demonstrated ability to leverage AI tools to enhance programs and analyze results.
• Experience executing paid media campaigns across Google Ads, LinkedIn Ads, or similar platforms.
• Strong attention to detail with the ability to manage multiple campaigns and deadlines.
• Comfort with marketing analytics; ability to pull a report, interpret results, and suggest next steps.
• Solid written communication for email, ad copy, and landing pages.
• Self-motivated and organized; comfortable working independently in a remote environment.
• Familiarity with CRM platforms (Salesforce a plus).
• Interest in learning new marketing technologies and AI-powered tools.

Preferred

• Experience in K-12 education technology (EdTech) or public sector marketing.
• Familiarity with ABM tactics and tools (Propensity, 6sense, Demandbase).
• Experience with webinar platforms and event marketing workflows.
• WordPress or basic web content management experience.

Benefits

• Pathwise offers a competitive compensation and benefits package including medical, dental, and vision insurance, 401(k) with company match, generous PTO, paid holidays, and the flexibility of a fully remote work environment.