Responsibilities

• Identify target accounts and ideal customer personas across media and technology; translate them into segmented audiences we can market to.
• Build and enrich targeted prospect lists, mapping decision-makers and buying signals to power multi-touch, one-to-many campaigns.
• Build base sales and demo collateral — starter decks tailored to common hand-raiser segments that the Research and Client Solutions team customizes for specific prospects.
• Plan, execute, and optimize segmented email campaigns in HubSpot; A/B test subject lines and content to decide what to keep, kill, or rebuild.
• Distribute our thought leadership — the annual benchmark, case studies, and POVs — to the right audiences through email, LinkedIn, and event channels.
• Run paid LinkedIn campaigns and the analytics behind them, translating performance data into clear, actionable recommendations.
• Support our presence at industry conferences and events: pre-event audience-building, on-site lead capture, and post-event follow-up campaigns.
• Score inbound and outbound engagement, qualify hand-raisers on fit and intent signals, and route them to the right senior team member.
• Run regular campaign performance reporting and share with the team what’s working and what isn’t.

Requirements

• A bachelor’s degree in business, marketing, communications, or a related field.
• 1–3 years in marketing operations, demand generation, campaign management, or email/lifecycle marketing — at a research firm, agency, or B2B company.
• At least 1 year of that experience in an in-person or hybrid setting.
• Hands-on experience with a CRM (HubSpot), marketing automation tools, and list-building / data enrichment tools (Seamless, Apollo, ZoomInfo, LinkedIn Sales Navigator, or similar).
• Strong proficiency with LinkedIn Campaign Manager and analytics, with a proactive approach to interpreting campaign data and translating it into actionable recommendations.
• Excellent PowerPoint skills for campaign assets and internal reporting.
• Comfort with metrics: conversion rates, response rates, and basic A/B reads.
• Requires bilingual Chinese and English is not listed in source; proceeding with non-bilingual unless inferred UI constraint; no hard requirement added.
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Preferred

• Market research, media, or tech experience is a plus.
• You’re curious about people and businesses — you want to know what makes a buyer tick.
• You can piece together a coherent story about a target audience from public signals.
• You can build a clean, well-formatted deck. Bad fonts, crowded slides, and rushed formatting bother you.

Benefits

• Collaborative autonomy - we generally work in small teams, with ample space for both smart consensus and independent decision-making
• Outcomes over output - although there’s nothing wrong with traditional productivity or time spent, we emphasize applied intelligence and innovation that lead to broader success
• Challenge and advancement - opportunities to improve, take on new roles and even change course. We encourage and actively support everyone’s continued development
• Learning environment - related to the point above, we encourage constant personal and professional learning and back that up with individualized education initiatives.
• Flexible hours & locations - work where you want and tailor your time to your life. We welcome remote locations and personalized schedules.
• Solid benefits - generous parental leave and abundant vacation time, along with top-notch health and dental insurance, 401k and more
• People, planet, profit - we aim to create consistent, ongoing value for all our stakeholders (staff, clients, audiences, suppliers, local and global community) while steadily growing revenue and net income, near-term and long.