Demand Generation Specialist

Buffalo, NY (Remote)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive demand gen initiatives remotely by owning campaigns, content, analytics across higher education, corporate training, and healthcare markets.

  • Must-have: Experience executing marketing strategies and managing campaigns
  • Standout: Strong AI/automation understanding and remote work ability

Job Description

Responsibilities

  • This full-time remote role for a Demand Generation Specialist offers high autonomy and responsibility.
  • This role will be instrumental in executing marketing strategies, managing campaigns, coordinating with various teams, conducting market research, and overseeing the company's social media presence.
  • They will also manage and create content for the company website, write press releases, and track analytics.

Requirements

  • Experience in executing marketing strategies and managing campaigns
  • Excellent written and verbal communication skills
  • Excellent understanding of AI and automation technologies
  • Strong graphic/UI/UX sense and ability to generate compelling visual stories
  • Experience in conducting market research and analyzing data
  • Experience building & capitalizing on meaningful social media presence
  • Proficiency in SEO best-practices
  • Ability to work independently and remotely
  • Bachelor's degree in Marketing, Communications, or related field
  • Previous experience in a high-paced startup is a must

Preferred

  • Experience with HubSpot CRM & Marketing HUB, Webflow, Zapier, Canva, and Google Suite is preferred but exceptions may be made
HIA Technologies Inc. logo

HIA Technologies Inc.

HIA Technologies, Inc. was founded with the mission to vastly expand the ways businesses reach their audiences, allowing them to have intimate, personalized, conversations in an efficient, precise, and low-cost manner. HIA's Embodied AI technology is a transformative user interface that allows artificially intelligent interactive characters to conduct sophisticated conversations with people, educate them, ask and answer questions, and report back on the interactions. A result of 20+ years of research in human-computer interaction, digital humans, AI, and XR, HIA's products allow businesses to quickly create and deploy conversations at scale, opening the door to endless engagement opportunities, starting with healthcare.

Founded in 2017
Pasadena, California, USA
21 employees (6 in marketing)

Traffic Signals

Monthly Visitors
3.7K
Traffic Source Mix
Search
29.8%
Direct
44.6%
Referral
7.1%
Social
16.7%
Paid
1.5%

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size
2 (10% of company)