Demand Generation Specialist

USA (Remote)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 6 months ago

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Job Summary

Drive end-to-end demand generation campaigns to hit pipeline targets across email, paid, social, and webinars.

  • Must-have: 3–5 years in B2B demand generation or campaign marketing
  • Own day-to-day campaigns and multi-channel execution to optimize leads and conversion

Job Description

Responsibilities

  • Own execution and day-to-day performance of demand generation campaigns aligned to business goals and target audiences
  • Build and launch campaigns across lead generation, nurture, reactivation, and webinar programs
  • Ensure campaigns are delivered on time and positioned to drive measurable outcomes
  • Execute integrated campaigns across email, paid and organic social, webinars/events, and paid media
  • Monitor performance and continuously optimize to improve engagement, lead quality, and conversion
  • Run A/B tests across messaging, creative, audience targeting, and landing pages
  • Track and report on key funnel metrics including leads, MQLs, conversion rates, CPL, and pipeline contribution
  • Use performance data to identify trends and recommend improvements
  • Partner with Marketing Operations to ensure accurate tracking, reporting, and campaign attribution
  • Partner with sales and marketing stakeholders to align on lead priorities, definitions, and follow-up expectations

Requirements

  • 3–5 years of experience in B2B demand generation, campaign marketing, or digital marketing
  • Hands-on experience executing multi-channel campaigns (email, paid media, social, webinars)
  • Experience with marketing automation and CRM platforms (HubSpot, Salesforce, or similar)
  • Experience building and managing workflows, nurture programs, and campaign execution within marketing platforms
  • Strong understanding of B2B funnel metrics and performance optimization
  • Analytical mindset with the ability to turn data into actionable insights
  • Strong organization, project management, and communication skills
  • Ability to manage multiple campaigns and priorities in a fast-paced environment

Benefits

  • We offer competitive benefits package including medical, dental, and vision
  • 24/7 access to Telehealth services
  • FSA and HSA pretax savings accounts
  • Company paid life and disability insurance
  • 401(k) with company match
  • Paid parental leave
  • A generous FTO policy
  • 12 paid holidays!
  • Tuition assistance
  • Professional growth opportunities through continuing education

Other

  • EndeavorB2B is an equal opportunity employer. We are committed to providing equal employment opportunities in recruiting, hiring, training, promotions, compensation, and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, sexual orientation, gender identity, genetic information or veteran status.