Responsibilities

• Plan, launch, and optimize B2B demand generation campaigns targeting retail and consumer goods decision makers.
• Execute digital campaigns across Google Ads, LinkedIn Ads, email marketing, webinars, and content promotion
• Build campaign workflows, forms, and landing pages inside HubSpot
• Manage campaign setup end-to-end including segmentation, targeting, messaging alignment, and performance tracking
• Support promotion of thought leadership, research reports, webinars, and industry events
• Move quickly from campaign concept to execution while maintaining strong data hygiene and tracking
• Develop a strong understanding of DemandTec’s buyers, market segments, and ideal customer profile.
• Build and maintain targeted prospect lists using Apollo and CRM data
• Research companies and decision makers across retail and CPG organizations
• Align campaign targeting to priority industries, account tiers, and buying personas

Requirements

• 2–5 years of experience in B2B demand generation, growth marketing, or digital marketing
• Hands-on experience executing campaigns using marketing automation platforms such as HubSpot
• Experience using prospecting or enrichment tools such as Apollo
• Familiarity with campaign channels including Google Ads, LinkedIn Ads, email marketing, and webinar promotion
• Experience building and managing targeted prospect lists aligned to ICP and buyer personas
• Analytical mindset with the ability to interpret campaign data and identify optimization opportunities
• Strong organizational skills and ability to manage multiple campaigns simultaneously
• Comfortable working in a fast-moving SaaS environment with a lean marketing team