Demand Generation Specialist

Virginia, USA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-channel demand generation and ABX programs for a B2B cybersecurity startup, building pipeline and enabling rapid growth with data-driven optimization.

  • Own end-to-end multi-channel campaigns (HubSpot, LinkedIn, Google, email) to generate pipeline.
  • Must have 3–5 years in B2B marketing at growth-stage companies and HubSpot proficiency.
  • Strong focus on data-driven experiments, performance measurement, and rapid execution in a fast-paced startup.

Job Description

Responsibilities

  • Campaign Expertise & Execution: Own, build, and scale multi-channel demand generation campaigns across digital channels including HubSpot, LinkedIn, Google, and email to drive engagement, conversion, and qualified pipeline. Design targeted buyer journeys informed by account intelligence, buying group dynamics, and community signals.
  • ABX Target Account Marketing: Partner with Sales to define and operationalize named-account strategies, segmentation models, and buying group engagement. Execute coordinated ABX programs that nurture accounts through the buyer journey.
  • Events & Community: Strengthen Corsha’s presence across industry communities, events, and peer networks by delivering high-impact event programs and activating community engagement that builds brand awareness, advocacy, and referrals.
  • Performance & Optimization: Measure campaign performance across channels and run continuous experiments to improve engagement, conversion rates, and pipeline generation.
  • Pipleline & Funnel Management: Drive marketing-generated pipeline by optimizing conversion across the full funnel from lead acquisition through opportunity creation, growing pipeline velocity and revenue contribution.
  • HubSpot Operational Backbone: Build and operate our marketing campaign engine in HubSpot for lead acquisition, campaign execution, reporting, and funnel insight.

Requirements

  • 3-5 years of experience in B2B marketing early-stage or growth-stage companies.
  • Direct experience in the B2B cybersecurity market is a must.
  • Requires proficiency with HubSpot as a campaign, automation, and reporting platform.
  • Must have proven experience with AI marketing tools and workflows to enhance performance, not just copywriting.
  • Exceptional oral and written communication skills: You can fluidly adapt your campaigns across segments, roles and audiences.
  • A builder mindset: You are proactive in innovating with new ideas while identifying problems and solutions to ensure marketing success.
  • Data-driven aptitude: Ability to use dashboards and performance metrics to guide strategy and track pipeline and revenue impact.
  • Proven ability to thrive in a fast-paced, agile startup environment, adapting to changing priorities and operating with partial guidance.
  • A Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

Nice To Have

  • Experience with Dual-Use Products: Proven ability to market a single technical solution effectively across both commercial enterprise and federal sectors.
  • Experience managing physical and virtual events, from intimate CISO dinners to BlackHat RSA to niche technical and community events
  • OT Security Fluency: Deep understanding of the Operational Technology (OT) landscape.

Benefits

  • Competitive Compensation & Benefits: Wellness days, Generous PTO, Company-covered healthcare, 401k matching, paid parental leave, and of course snacks, lunches, and sustenance.