Responsibilities

• Plan, build, and execute demand generation campaigns across ABM, LinkedIn, Google Search, retargeting, and email channels.
• Develop campaign briefs, timelines, and creative requirements in collaboration with content and design teams.
• Manage day-to-day optimization to maximize CTR, conversion rates, pipeline impact, and cost efficiency.
• Drive A/B testing of messaging, subject lines, content, and landing pages to improve meeting creation and overall campaign performance.
• Manage LinkedIn Campaign Manager programs, including sponsored content, dynamic ads, conversation ads, and retargeting.
• Run Google Search & Display campaigns, including keyword strategy, ad copy development, and bid management.
• Monitor budgets, pacing, and performance; adjust campaigns to ensure pipeline and ROI goals are met.
• Build, deploy, and optimize email campaigns in HubSpot (required) and Apollo.
• Segment audiences and manage database health for both acquisition and nurture workflows.
• Develop and refine nurture sequences that support MQL-to-SQL progression.

Requirements

• 2–3 years experience in demand generation, digital marketing, or performance marketing.
• Hands-on experience with:
• HubSpot (required)
• Apollo or similar outbound automation tools
• 6sense or similar intent/data platforms
• LinkedIn Campaign Manager
• Google Ads (Search, Display, Retargeting)
• Strong analytical and reporting skills, including building dashboards (HubSpot preferred).
• Demonstrated success with A/B testing email campaigns and optimizing toward meeting creation or conversion metrics.
• Excellent organizational skills and strong attention to detail.
• Effective communicator with the ability to collaborate across multiple teams.
• Growth mindset with a strong desire to learn new tools and expand marketing expertise.