Principal Demand Generation Lead
Clasp
USA (Remote)
$150K/yr - $180K/yrIn-houseFull-timeSenior level5+ years exp.
22 hrs ago
Demand Generation Specialist - Agency
USA (Remote)
$55K/yr – $70K/yrMid Level2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end demand-gen engine for B2B clients, translating campaign data into actionable improvements and tying audience activation to lead quality, pipeline influence, and budget efficiency.
- Growth and demand generation: build and optimize campaigns across paid search, email, landing pages, and lifecycle nurture.
- Platform and data discipline: manage HubSpot Marketing Hub assets, reporting, and cross-team collaboration to keep programs moving.
- Impact orientation: connect execution to business outcomes and iterate quickly using AI-enabled tools.
Job Description
Responsibilities
- Build and execute demand generation programs that help B2B clients attract, convert, and nurture the right audiences
- Work confidently in HubSpot Marketing Hub to build lists, workflows, emails, landing pages, forms, campaigns, and performance reporting
- Support go-to-market programs across paid search, email, landing pages, lifecycle nurture, and conversion paths
- Manage and optimize Google Ads Search campaigns, including keyword strategy, ad copy, budget pacing, performance analysis, and recommendations
- Use campaign data to spot what is working, what is underperforming, and what needs to change next
- Connect campaign execution to business outcomes, including lead quality, conversion rates, pipeline influence, and budget efficiency
- Collaborate with account managers, strategist, paid media specialists, RevOps experts, designers, developers, and client teams to move work forward
- Use AI and marketing technology to work smarter, improve output, and create better campaign systems
- Keep campaign details organized, accurate, and moving, because good ideas still need clean execution to work
Requirements
- Must be authorized to work within the United States and live in CO, PA, TX, MI, or VA
- Must be AI forward and comfortable using AI tools to work faster and smarter while bringing the judgment, curiosity, and strategic thinking needed to make the work accurate, useful, and client ready
- Must have current working experience in HubSpot Marketing Hub
- Must have current working experience in Google Ads, especially Search campaigns
- LinkedIn Ads experience is a plus
- Content experience is helpful, especially for campaign messaging, email, landing pages, and paid ad copy
Preferred
- LinkedIn Ads experience is a plus
Benefits
- Competitive salary with a range of $55,000 to $70,000 based on experience
- Benefits package, including health, dental, vision, and 401k with employer contribution
- Paid parental leave and compassionate care time
- Performance based bonuses and incentives
- Paid holidays and PTO from day one
SmartAcre 🔷
SmartAcre is a B2B marketing agency that combines creativity, technology, and data to improve your revenue operations. For 15+ years, we’ve been helping businesses use technology, including HubSpot, Marketo, Pardot, Salesforce, and WordPress to give their customers a connected experience. We know how to set-up & integrate systems, leverage data, and develop marketing campaigns designed to accelerate predictable revenue.SmartAcre is the trusted B2B marketing agency for cybersecurity, technology, manufacturing, and industrial companies. Learn more about our services for demand generation, marketing and sales automation, revenue operations, and design and development. We can help you fix revenue challenges across your entire customer experience.
Traffic Signals
Monthly Visitors
2.5K
Traffic Source Mix
Search
35.1%
Direct
33.1%
Referral
23.5%
Social
7.1%
Paid
1.1%
Headcount Trend
Current headcount: ~21
Marketing Team
Marketing Team Size
8 (38% of company)
