Demand Generation Specialist (ABX & Lifecycle) at Radicle Health | Denver, CO | $90K/yr – $100K/yr

Radicle Health

Demand Generation Specialist (ABX & Lifecycle)

Denver, CO (Remote)

$90K/yr – $100K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Lead growth-focused email operations and lifecycle marketing for B2B in Radicle Health, owning HubSpot-driven campaigns, signal-based nurture, and funnel optimization.

Own build/launch of campaigns and workflows in HubSpot
Must-have: Strong HubSpot experience
Standout: Real-time signal routing to Sales and Tier 2 nurture activation

Job Description

Responsibilities

Campaign & Lifecycle Execution
Build and launch email campaigns, workflows, and nurture programs in HubSpot
Own daily execution inside HubSpot, including workflows, lists, campaign QA, and performance tracking
Support always-on and trigger-based campaigns across ICP segments
Signal Monitoring & ABX Activation
Actively monitor and act on Clay signals daily (intent, engagement, behavioral triggers)
Route high-priority Tier 1 signals to Sales in real time
Trigger and manage follow-up workflows in HubSpot based on signal activity
Launch and optimize Tier 2 signal-based nurture campaigns
Funnel & Conversion Optimization

Requirements

3–5 years of experience in B2B marketing, demand generation, lifecycle marketing, or campaign operations
Strong hands-on experience with HubSpot (required)
Experience working with or alongside tools like Clay, Salesforce, or enrichment platforms (e.g., ZoomInfo)
Comfortable working inside marketing systems daily (workflows, lists, QA, campaign setup)
Strong attention to detail and ability to manage multiple campaigns simultaneously
Data-driven mindset with the ability to identify performance trends and take action

Preferred

Enjoys working inside marketing systems (HubSpot, workflows, automation)
Is detail-oriented and execution-driven
Wants to directly impact pipeline through campaign performance and conversion optimization

Benefits

Unlimited PTO policy
Competitive medical, dental, and vision healthcare coverage
401k matching
Paid holidays
Volunteer time off
Paid parental leave
Remote work stipend

Radicle Health

We partner with human services organizations to simplify the complex and meet every moment—messy, meaningful, and monumental. Our purpose-built platforms, including Axiom, Foothold AWARDS, extendedReach, Exym, Sara, FCM, and Link2Feed, are designed with and for frontline professionals across behavioral health, care coordination, child and family services, food security, and more.Together, we’re making tech that actually helps.

Founded in 2021

Walnut Creek, California, USA

114 employees (9 in marketing)

radicle-health.com