Own end-to-end ABM and nurture operations across ZoomInfo and Active Campaign, with ICP targeting, intent monitoring, data hygiene, and Salesforce sync.

• ABM Platform Ownership: ICP list building, intent data, contact enrichment, and territory-level targeting
• Campaign Execution and Landing Pages: nurture sequences, landing pages in Webflow, A/B testing, and optimization
• Data & Pipeline Governance: Salesforce integration, lead routing, MQL discipline, lifecycle transitions, and pipeline attribution
• Campaign Performance & Insights: weekly CRO reporting on open rates, CTR, MQLs, and pipeline influence
• Audience & Segmentation: list segmentation, nurture for new logos and upsell targets
• Attribution & Dashboards: UTM management, campaign attribution, and marketing-sourced pipeline dashboards
• Tech Collaboration: partner with Salesforce Admin on all marketing-to-SFDC integrations
• Content & Brand Alignment: maintain brand-consistent pages and campaign assets across platforms
• Optimization & Testing: ongoing conversion improvements through experiments and iteration
• Team Collaboration: co-own lead routing rules and lifecycle stage transitions