Responsibilities

• Translate go-to-market strategy into integrated campaign plans aligned to target buyer segments, industries, geographies, and practice areas
• Develop and manage the marketing campaign calendar, ensuring coordinated execution across digital, email, social, content, and event channels
• Own execution of multi-channel marketing campaigns from concept through launch, optimization, and reporting
• Shape campaign messaging, positioning, timing, audience segmentation, and channel strategy
• Develop targeted, lead-nurturing and lifecycle marketing strategies to support pipeline growth and engagement
• Build and manage campaigns, workflows, forms, segmentation, automation, and reporting directly within HubSpot and related marketing systems
• Manage CRM data quality, segmentation strategy, audience targeting, and campaign tracking standards
• Oversee website and digital campaign updates including landing pages, SEO optimization, conversion tracking, and content deployment
• Build dashboards and reporting frameworks that provide visibility into marketing effectiveness and growth opportunities and analyze campaign performance and customer engagement data to optimize targeting, messaging, and channel performance

Requirements

• 5–8 years of experience in marketing, demand generation, marketing operations, or campaign management roles with demonstrated ownership of campaign planning and execution
• Experience building and managing campaigns within HubSpot or comparable marketing automation and CRM platforms
• Strong experience developing integrated marketing campaigns across email, digital, social, content, and lead nurturing channels
• Experience managing campaign calendars, segmentation strategies, and multi-channel marketing workflows
• Strong analytical and reporting skills with experience using marketing performance data to optimize campaigns and guide decisions
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment
• Experience managing competing priorities and creating structure in evolving or ambiguous environments
• Strong project management, communication, and organizational skills
• Experience collaborating cross-functionally with leadership, business stakeholders, and external vendors

Preferred

• Bachelor’s degree in marketing, communications, business, or related field
• Experience in B2B, professional services, legal services, or other relationship-driven industries
• Experience with Google Analytics 4, dashboard reporting, and marketing attribution
• Experience with WordPress or website content management systems

Benefits

• health, dental, vision, disability and life insurance
• 401(k) plan with company match
• paid time off
• annual bonus
• additional voluntary benefits