Responsibilities

• Execute demand generation programs across lifecycle stages including acquisition, engagement, activation, and reactivation
• Translate demand strategy into live campaigns with clear goals, timelines, and activation plans
• Support targeted and account-focused demand initiatives in partnership with Sales
• Manage day-to-day execution to ensure programs launch on time and perform as expected
• Own audience creation, segmentation, and list activation for demand and targeted programs
• Translate targeting requirements into usable audiences using approved data and prospecting tools
• Apply suppression, deduplication, and governance rules to maintain data quality
• Partner with Sales to align audiences with outreach and follow-up efforts

Requirements

• 5+ years of experience in demand marketing, lifecycle marketing, or campaign execution roles
• Experience executing campaigns across multiple channels, including email and targeted programs
• Hands-on experience creating and managing audiences and lists for marketing activation
• Familiarity with data and prospecting tools such as ZoomInfo, LinkedIn Sales Navigator, or comparable platforms
• Comfort working within marketing automation, CRM, and analytics environments
• Strong written communication skills with experience writing campaign and email copy
• Ability to manage multiple initiatives, prioritize effectively, and execute in a fast-paced environment
• Familiarity with intent data and buying signal tools and the ability to use those signals to inform audience targeting and campaign activation

Preferred

• Experience supporting account-focused or targeted demand initiatives
• Familiarity with experimentation, A/B testing, or optimization frameworks
• Experience working closely with Sales or Business Development teams
• Background in B2B, branded merchandise, marketing services, or adjacent industries
• Curiosity about evolving demand tactics, data usage, and buyer behavior

Benefits

• comprehensive benefits include nationwide coverage for Medical, Dental, Vision, Life, and Disability insurance, along with additional Voluntary Benefits
• 401(k) Retirement Savings Plan, Health Savings Accounts (HSA), and Flexible Spending Accounts (FSA)