Responsibilities

• Integrated Campaign Orchestration: Partner with Performance Marketing and Shared Services to scale initiatives. You define target technical personas and goals, while collaborating with internal teams to ensure "no-overlap" between Collibra and Deasy ad auctions.
• Campaign Management: Work with Product and Marketing stakeholders to document and execute campaigns that drive the user journey experience. You will adapt these campaigns across diverse channels to ensure pipeline conversion with target audiences.
• Web & SEO Strategy: Act as the "Internal Client" for the Web and SEO teams. Define keyword universes for AI-native builders and buyers — including terms and concepts the market is still learning to search for —and provide conversion-centric briefs for the web presence, ensuring alignment with overarching domain authority.
• End-to-End Event Execution: Own event programs from start to finish. This includes identifying high-impact AI conferences, managing booth logistics, on-site lead capture, and coordinating post-event follow-up to build community presence.
• Lead Lifecycle Management: Define user pathing and conversion milestones. You will process resulting leads in a timely manner and partner with Marketing Ops to implement nurture frameworks into the tech stack.
• Performance Tracking & Budgeting: Gathers and analyzes data on the effectiveness of programs. You will manage the targets and ROI for defined initiatives, tracking expenses, flagging variances, and making active recommendations to optimize spend and pipeline conversion.

Requirements

• 5–7 Years of Growth Experience
• Category Creation Experience
• Strategic Execution
• Data Fluency
• Financial Acumen
• Collaborative Mindset
• A bachelor’s degree or equivalent related working experience is required.
• This position is not eligible for visa sponsorship.

Nice To Have

Benefits

• Benefits at Collibra: We built our benefits program with flexibility in mind to support you and your loved ones through a diverse range of circumstances and life events.
• Flex Fund monthly stipend
• pension/401k plans
• competitive compensation, health coverage, and time off