Responsibilities

• Collaborates closely with Carta GTM teams (including Marketing, Product, Sales, Customer Success, and Ops) to jointly develop and execute demand generation strategies tailored to General Counsels, Chief Compliance Officers, and Heads of Legal at enterprise PE and VC firms—driving awareness, pipeline, and revenue growth.
• Coordinates cross-functional efforts to ensure seamless execution of demand generation campaigns, leveraging insights from product, sales, and customer teams to optimize targeting and messaging.
• Develops robust multichannel demand gen plans on an annual and quarterly basis, aligning stakeholders across Carta to roll out impactful campaigns with clear goals, resource allocation (time, people, budget), and key performance indicators (KPIs).
• Works resourcefully within organizational constraints (budget, approvals, timing), iteratively testing creative tactics and adjusting programs based on performance data to maximize pipeline and conversion among General Counsels.
• Maintains strong internal stakeholder relationships and ensures responsive communication to drive alignment and address input, feedback, and requests relating to lead generation and conversion.
• Partners with Carta sales, product, and customer advisory teams to deeply understand the decision journeys, pain points, and informational needs of our target audiences, informing content development and campaign design.
• Collaborates with content and customer marketing to produce mid- to bottom-funnel assets (case studies, product guides, customer success stories, webinars, solution briefs, nurture emails) tailored to customer needs and Carta’s value proposition.
• Surfaces and shares impactful customer stories and pipeline deals to derive insights, demonstrate value, and drive replication of effective demand gen tactics.
• Works with web, performance marketing, and digital teams to create and optimize landing pages, digital content, and conversion points for ICP-focused campaigns.
• Interfaces with the social and content marketing teams to activate compelling content on LinkedIn, Twitter, and other networks, amplifying reach and engagement among target audiences.

Requirements

• BA required; experience marketing to institutional investors, GCs, or financial stakeholders highly desirable
• 6+ years’ experience in GTM, demand generation, field marketing, or ABM roles—preferably with a focus on fintech, SaaS, or financial services audiences
• Demonstrated expertise in collaborating cross-functionally with revenue teams and influencing senior leaders to advance marketing initiatives
• Outstanding communication, project management, and prioritization skills; thrives in a fast-paced, iterative environment
• The ability to independently drive high-impact demand generation programs targeting sophisticated GC audiences, while aligning cross-functional teams to shared goals
• Deep understanding of modern marketing functions—including digital, field, ABM, content, events, lifecycle—and proven ability to influence resources and priorities across teams to achieve demand generation objectives

Preferred

• preferably with a focus on fintech, SaaS, or financial services audiences

Benefits

• Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans.