Responsibilities

• A weekly MQL quota: volume and quality, forecasted and explained by you
• The subscriber-to-MQL funnel: audience growth, nurture, scoring, and clean handoff to sales
• The marketing forecast, reported against target every week
• Execution and quarterly ownership of the 18-month plan across email, paid, events, webinars, content, and social
• HubSpot marketing operations: sequences, workflows, segmentation, attribution, reporting, and lead data integrity
• The marketing project list and its KPIs, current and visible to leadership at all times
• The partner marketing relationship with Dassault Systemes: joint campaigns, co-op funds, and proof of execution
• Vendor management for paid search, SEO, and strategy partners: they produce or you replace them
• Trade show and event marketing, including pre-show promotion and post-show lead follow-up
• You come with ideas without being asked, and once you have clarity on the goals, you fight for what you need

Requirements

• Located in Grand Rapids, Michigan or within one hour, working from our downtown Grand Rapids office 2 to 3 days per week
• 3 to 6 years of B2B demand generation experience, ideally selling to engineers, manufacturers, or technical buyers
• HubSpot fluency, Marketing Hub workflows and reporting in particular
• Proven ownership of a lead or MQL quota and a forecast, not just activity metrics
• Experience presenting and defending results to owners or executives
• Strong writing: you produce emails, landing pages, and campaign copy yourself

Benefits

• health benefits
• 401(k)