Responsibilities

• Plan, launch, and optimize paid campaigns across CTV / OTT, display (programmatic and direct), and paid social (LinkedIn, Meta, and emerging platforms as relevant).
• Own budget pacing, bid strategy, audience targeting, creative testing, and channel mix — hitting cost-per-opportunity and pipeline targets.
• Partner with the SEO / paid search agency to coordinate full-funnel channel strategy, avoid overlap, and align on audience signals.
• Build and execute owned email programs — nurture tracks, product announcements, re-engagement, and event follow-ups — in HubSpot.
• Source, negotiate, and run sponsored email placements in third-party newsletters and publisher lists; measure pipeline contribution and iterate.
• Own email performance: deliverability, engagement, and conversion — in partnership with RevOps on list health and compliance.
• Execute ABM digitally across paid and owned channels: target account audiences, 1:many and 1:few campaigns, account-tiered creative and landing experiences, and paid retargeting for priority accounts.
• Build and run digital co-marketing with alliance partners — joint landing pages, co-sponsored campaigns, shared audience plays — in partnership with the Director of Performance Marketing.
• Build, launch, and maintain campaign landing pages (HubSpot or equivalent) with clean tracking, fast load times, and conversion-oriented design.
• Run a disciplined testing program — hypothesis-driven A/B tests, funnel diagnostics, and iterative improvements — to lift conversion across channels.

Requirements

• 5-7 years of B2B demand generation experience, ideally in SaaS.
• Hands-on expertise running paid campaigns in LinkedIn Ads and at least two of: Meta, Google Display, programmatic DSPs, and CTV / OTT platforms.
• Deep HubSpot (or comparable MAP) skills — you can build workflows, landing pages, and reports without hand-holding.
• Experience running ABM programs digitally, including target account audience setup and tiered campaign execution.
• Working knowledge of ABM platforms (6sense, Demandbase, RollWorks, or similar).
• Strong analytical chops: comfortable building funnel models and reporting in HubSpot, spreadsheets, and a BI tool.
• Bias toward testing, iteration, and making decisions with data.
• Clear communicator who can translate channel performance into a story sales and leadership understand.

Nice To Have

• Experience marketing to the accounting, audit, or professional services industry.
• Hands-on experience with CTV / OTT buying (The Trade Desk, StackAdapt, or similar).
• SQL, Looker, or Tableau experience for deeper reporting.
• Landing page / CRO tool experience beyond HubSpot (Unbounce, Instapage, VWO, Optimizely).

Benefits

• Remote-friendly policy
• Medical/vision/dental insurance
• Flexible PTO policy and ten paid holidays
• Parental leave
• Professional development allowance
• Community involvement