Responsibilities

• Demand Generation Strategy: Collaborate with the demand generation team to develop and execute comprehensive demand generation strategies aligned with business goals. Identify target audiences, define key messages, and create campaigns to generate quality leads and drive pipeline growth.
• Campaign Execution: Plan, implement, and optimize demand generation campaigns across various channels, including email marketing, content marketing, paid advertising, social media, and webinars. Leverage marketing automation tools and CRM systems to manage campaigns and track performance.
• Lead Generation and Nurturing: Implement lead generation tactics to capture and qualify leads, leveraging inbound and outbound marketing techniques. Develop and execute lead nurturing programs to guide prospects through the sales funnel, ensuring a seamless handoff to the sales team.
• Content Development: Collaborate with the content marketing team to develop compelling and targeted content assets that align with buyer personas and campaign objectives. Leverage content to drive engagement, capture leads, and support lead nurturing initiatives.
• Measurement and Optimization: Establish key performance indicators (KPIs) and track the effectiveness of demand generation campaigns. Analyze data and metrics to identify opportunities for optimization and drive continuous improvement. Provide regular reports and insights to stakeholders.
• Collaboration: Work closely with cross-functional teams, including sales, marketing operations, and product marketing, to align demand generation activities with overall marketing and sales strategies. Collaborate with the sales team to ensure lead quality and facilitate a seamless handoff.
• Market Research: Stay abreast of market trends, industry developments, and competitive landscape to inform demand generation strategies and tactics. Conduct research to identify target accounts and create account-based marketing (ABM) initiatives.
• Industry Best Practices: Continuously expand your knowledge of demand generation best practices, emerging trends, and technologies. Stay up-to-date with marketing automation tools, lead management systems, and other relevant platforms.
• Performs other duties as assigned
• Complies with all policies and standards

Requirements

• Bachelor's Degree or equivalent experience preferred
• Typically 8+ years experience in demand generation, digital marketing, or related roles, with a focus on lead generation, nurturing, and pipeline growth. B2B experience is preferred.
• Demand Generation Expertise: Strong understanding of demand generation strategies, tactics, and best practices. Proven experience in planning and executing successful demand generation campaigns across multiple channels.
• Data-Driven Approach: Analytical mindset with the ability to leverage data and insights to drive decision-making and optimize campaign performance. Proficiency in marketing analytics tools and metrics.
• Marketing Automation: Experience with marketing automation platforms, such as HubSpot, Marketo, or Pardot. Familiarity with lead management, email marketing, and marketing automation best practices.
• Collaboration and Communication: Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams. Excellent written and verbal communication skills.
• Results Orientation: Results-driven mindset with a track record of meeting or exceeding demand generation targets and KPIs. Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creative Thinking: Ability to think creatively and develop innovative demand generation strategies and tactics. Stay up-to-date with emerging marketing trends and technologies.
• Adaptability: Demonstrated ability to adapt to changing market conditions, priorities, and technologies. Willingness to learn and evolve in a dynamic and fast-growing organization.

Preferred

Benefits

• Additionally, subject to applicable eligibility requirements, TriNet offers permanent full-time employees a variety of benefits including medical, dental, and vision plans, life and disability insurance, a 401(K) savings plan, an employee stock purchase plan, eleven (11) Company observed holidays, PTO and a comprehensive leave program.