Responsibilities

• Design and execute inbound-led outbound campaigns—reaching prospects who've shown intent (visited pricing page, downloaded resources, engaged with content) at precisely the right moment
• Build and optimize Apollo sequences, LinkedIn outreach, and multi-touch campaigns that book qualified demos for AEs
• Partner with BDR and AEs to refine messaging, test new approaches, and improve conversion rates across the prospecting motion
• Create landing pages, email sequences, and assets that move prospects from "interested" to "booked demo"
• Run conversion experiments on self-serve onboarding flows to increase trial-to-paid conversion
• Analyze funnel drop-off points and implement targeted interventions to recover lost opportunities
• Collaborate cross-functionally with Sales to understand what messaging resonates and what objections come up most
• Develop lifecycle email campaigns for leads not ready to buy now
• Create segmented nurture tracks based on firmographics, behavior, and engagement signals
• Design retargeting campaigns and content strategies to keep prospects engaged