Responsibilities

• Execute and manage ongoing multi-channel campaigns, including PPC (Google Ads), LinkedIn, email marketing, content syndication, and newsletters.
• Lead SEO/GEO and digital campaigns including paid media and content marketing. Manage marketing automation workflows and analytics reporting frameworks to ensure efforts drive measurable pipeline and revenue impact.
• Own HubSpot optimization, lead scoring, and advanced reporting to track and optimize the lead funnel from MQL to SQL.
• Leverage AI tools to connect data clouds, build "smart" campaigns, and automate marketing workflows and dashboards for maximum efficiency.
• Continuously monitor and optimize the lead funnel to ensure high-quality lead flow and measurable pipeline impact.
• Partner with our in-house designer and content writer, alongside Sales, Sales Ops, Product, Comms, and Events Marketing teams to ensure cross-functional alignment and campaign execution.
• Implement Account-Based Marketing (ABM) and digital strategies specifically designed to engage enterprise-level brands and key accounts.
• Build and maintain performance dashboards to provide clear visibility into marketing's influence on revenue.

Requirements

• Professional Experience: 5+ years of experience in B2B Demand Generation or Performance Marketing roles within e-commerce companies.
• Proven Track Record: Experience building multi-channel demand generation campaigns that drive measurable pipeline contribution and MQL-to-SQL conversion.
• Analytics Expertise: Success in launching full-funnel marketing performance dashboards and defining lead gen KPIs.
• Technical Mastery: Deep hands-on experience with HubSpot and Salesforce.
• Digital Proficiency: Success in managing Google Campaigns (SEO/SEM), LinkedIn Ads, and other paid media channels.
• AI Fluency: Demonstrated ability to use AI tools such as ChatGPT, Clay, and Claude for campaign connectivity, automation, and dashboard building.
• Location & Model: This is a hybrid position based in New York. You must be able to work from our offices in the Domino building in Brooklyn on scheduled days.
• Execution Mindset: You are a proactive "doer" with a cross-functional mindset who thrives in fast-paced, high-growth environments.
• Communication: Exceptional communication skills and a sharp attention to detail.

Benefits

• Stock options
• Hybrid model
• 401K
• Unlimited PTO
• Premium health insurance
• Mental Health and Wellness Resources
• 12 weeks of paid parental leave