Responsibilities

• Plan and Execute Full-Funnel Campaigns: Work autonomously to develop and launch end-to-end demand generation programs that capture and convert new business
• Modern Search & Content Strategy: Drive organic growth by optimizing for traditional SEO and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to ensure Sendoso remains highly visible
• Ongoing Channel Optimization: Continuously audit and improve organic and paid channels, email nurture sequences, and on-site conversion paths to reduce friction and increase lead quality
• Data-Driven Performance: Analyze full-funnel data to improve engagement and conversion rates, leveraging tools like Salesforce and Dreamdata, to report on ROI and pipeline impact
• Supercharge Paid Media: Drive paid acquisition across search, social, and emerging digital channels, constantly testing, optimizing, and scaling what works
• Drive Cross-Functional Wins: Collaborate closely with Sales, Product, and Operations, to align on ICP targeting, messaging, and revenue priorities