Responsibilities

• Own and execute integrated marketing campaigns end-to-end across channels to drive pipeline growth
• Drive paid media performance (Meta, LinkedIn, Google) and manage external vendors to optimize conversion and cost efficiency
• Improve funnel conversion (lead → demo → opportunity) through testing, lifecycle programs, and inbound optimization
• Develop and scale SEO and content strategy to increase qualified inbound demand
• Track performance, run structured experiments, and continuously iterate to improve campaign impact and efficiency

Requirements

• 4–7+ years of experience in growth marketing, demand generation, or lifecycle marketing in a B2B environment
• Strong hands-on experience executing campaigns across paid, email/lifecycle, and organic channels
• Experience managing paid media channels (LinkedIn, Google, Meta) and working with external vendors or agencies
• Demonstrated ability to analyze performance data and drive improvements in conversion and pipeline outcomes
• Experience working cross-functionally with Sales and RevOps teams

Preferred

• Experience at an early-stage or high-growth startup
• Familiarity with tools such as HubSpot, Salesforce, and marketing automation platforms
• Strong understanding of SEO and content-driven growth strategies
• Experience leveraging AI tools to improve marketing execution and workflows
• Background in healthcare, senior living, or adjacent industries

Benefits

• Our headquarters are located in New York City's Union Square. We believe in cross-team collaboration and have designed our processes to encourage participation from all. While we take our mission seriously, we don’t take ourselves too seriously—we regularly host offsites, outings, and team meals to connect as people, not just colleagues.
• We are an in-office culture with flexibility for up to 2 remote days per week.
• We offer competitive base compensation along with stock options.
• The expected annual salary range for this role is $140,000–$160,000 USD, depending on experience and performance in the interview process.
• Our benefits include fully-paid health and dental insurance, vision coverage, access to premium primary and urgent care, and online medical providers. We also offer a flexible time off policy, 7 paid holidays, and a company-wide winter break.