Drive multi-channel demand generation initiatives and campaign execution across the buyer journey.

Responsibilities

• Build and execute multi-channel programs (email, webinars/events, paid media, website, content, collateral) aligned to buyer journeys and sales plays.
• Partner with marketing, sales, internal business leaders and subject matter experts to develop compelling campaign narratives, offers, and content that generate interest and action.
• Plan and promote field and digital events (tradeshows, webinars, and hosted programs), partnering with internal events team to ensure quality content, strong lead capture, timely follow-up, and measurable contribution to pipeline.
• Own campaign execution details such as timelines, asset readiness, launch checklists, and stakeholder alignment to ensure on-time, high-quality delivery.
• Run testing and optimization (A/B tests, audience segmentation, messaging/offer iteration) to improve conversion rates throughout the funnel.
• Support campaign measurement and reporting by partnering with marketing operations to implement touchpoint and campaign attribution for lead volume/quality, funnel conversion, and pipeline impact.
• Create clear campaign briefs, performance readouts, and sales enablement materials that keep stakeholders aligned and accelerate sales follow-up.
• Partner with marketing operations to improve lead routing, scoring, and lifecycle automation in Marketo and Salesforce.
• Work closely with in-house design and external partners to produce campaign assets (landing pages, ads, emails, and event materials) that drive engagement and conversion
• Maintain campaign calendars and stakeholder communications to ensure priorities, timelines, and launch readiness are clear across teams.
• Maintain working knowledge of the competitive landscape and buyer needs to sharpen campaign messaging, differentiation, and conversion performance.
• Identify and activate channel and media partners that expand reach and improve lead quality (e.g., event organizers, webinar sponsors, paid media vendors).
• Other duties as assigned by supervisor. These may, on occasion, be unrelated to the position described here.

Requirements

• Bachelor’s degree in Marketing or Business-related field required or the equivalent combination of education, skills, and experience to perform the job.
• Minimum of five (5) years’ work experience in a similar role required (e.g., marketing, product management, communications).
• Demonstrated ability to create effective and measurable marketing campaigns.
• Demonstrated problem solving and analytical skills required.
• Must be self-motivated, with the ability to manage multiple projects concurrently and achieve measurable results.
• Demonstrated writing skills and verbal communication skills, with an ability to adapt communication style to the targeted audience.
• Strong interpersonal skills, such as listening objectively, presenting recommendations, capturing input, and gaining alignment.
• Detail-oriented.
• Demonstrated proficiency with Microsoft Office.

Preferred

• CRO/pharma/biotech/life sciences experience preferred
• B2B marketing experience preferred
• Experience with Artificial Intelligence (AI) tools and processes preferred
• Knowledge of content marketing and SEO/AEO preferred
• Salesforce.com and Marketo experience a plus

Benefits

• Comprehensive Benefits package - Health, Dental, Vision, Life Disability, 401k with match, and flexible spending accounts
• Employee Assistance Programs and additional work/life resources
• Referral Bonuses and Tuition Reimbursement
• Flexible PTO
• Volunteer Time Off to benefit the community
• Opportunities for career development with on-the-job training, certification assistance and continuing education reimbursement