Responsibilities

• Own campaign planning and execution—paid, email, content syndication, webinars, and more—in partnership with our agency
• Build and optimize nurture programs and conversion funnels across the full buyer journey
• Track, analyze, and report on campaign performance; translate data into clear recommendations and next steps
• Partner with Sales Ops to improve lead scoring, routing, and funnel conversion
• Work closely with sales to ensure tight campaign-to-followup loops and feedback cycles
• Use available tools—including AI where it helps—to work efficiently without losing the strategic thinking that makes campaigns actually work
• Translate product positioning into campaign messaging that resonates with technical and business buyers
• Collaborate on go-to-market assets (landing pages, emails, one-pagers) to support campaign launches
• Conduct market and competitive research to keep campaigns sharp and differentiated

Requirements

• 5+ years in demand generation or growth marketing at a B2B SaaS company, with a clear track record of pipeline impact
• Hands-on experience with marketing automation and campaign tooling—our stack includes Marketo, Rich, CommonRoom, and Gong
• Strong understanding of the B2B marketing funnel, including ABM principles and lead scoring
• Original thinker who brings their own ideas to campaign strategy, not just executes a playbook
• Comfortable using modern tools—including AI—to improve efficiency, while keeping your own judgment at the center of the work
• Excellent written communication skills—you can write sharp copy and clear performance summaries
• Comfortable working autonomously in a fast-paced environment; you know how to prioritize and get things done
• Strong collaborator who can work across sales, product, and agency partners without needing a lot of hand-holding

Preferred

• Experience in data infrastructure, cloud databases, or developer-focused products
• You’ve marketed to technical buyers (engineers, data architects, platform teams)
• Experience building or improving marketing workflows that scaled your output without scaling headcount

Benefits

• Medical, Dental and Vision Benefits (employee premiums 100% paid by Imply)
• Fertility Coverage - Integrated with our medical insurance
• Dependent Care FSA
• Mental Health Support via Betterhelp
• Life and AD&D Insurance
• 401(k) Program
• Unlimited Paid Time Off - USA Only
• Wellness Stipend
• Home Office Equipment Reimbursement
• Pre-Tax Commuter Benefits
• Pet Insurance