Responsibilities

• Assist in executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, tradeshows, webinars, SEO, and ABM
• Support ABM and enterprise marketing initiatives, helping target strategic accounts and key decision-makers
• Collaborate with Sales, Product Marketing, and Content teams to align campaigns with business objectives
• Track, analyze, and optimize campaign performance to improve ROI, engagement, and pipeline metrics
• Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution
• Support paid advertising, retargeting, and performance marketing activities
• Contribute to creative content, landing pages, and campaign assets to engage developer and technical audiences

Requirements

• 5+ years of experience in B2B demand generation, growth marketing, or performance marketing, preferably in SaaS, DevOps, or developer tools
• Experience marketing to technical audiences, ideally in DevTools, DevOps, or developer-focused environments
• Hands-on experience executing multi-channel campaigns and ABM programs
• Strong analytical skills and comfort working with KPIs such as CAC, LTV, pipeline velocity, and attribution
• Ability to collaborate cross-functionally and manage multiple priorities
• Goal-oriented, detail-driven, and capable of delivering measurable results
• Comfortable working in a fast-paced, high-growth environment