Demand Generation Manager at Other World Computing | Woodstock, IL | $100K/yr – $120K/yr

Other World Computing

Demand Generation Manager

Woodstock, IL (Remote)

$100K/yr – $120K/yrMid Level5+ years expSalaried Ft

Posted 2 months ago

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Job Summary

Own inbound demand and content-led pipeline, coordinating across regions to attract, nurture, and convert buyers from awareness to qualified leads.

Lead growth and content programs across SEO, paid media, and partnerships to generate measurable pipeline.
Cross-functional collaboration with Sales and Web to optimize the buyer journey and accelerate conversions.

Job Description

Responsibilities

Own inbound lead growth. Track, analyze, and optimize monthly lead count toward a goal of 607+ qualified inbound leads per year.
Create and publish content consistently. Produce at least 2 case studies and 4 blog posts per month; develop quarterly product demo videos; manage a content calendar centered on customer pain points.
Expand reach. Place cross-pollination articles on industry sites, coordinate localized events, and develop advertising and workflow content that meets buyers mid-research.
Convert website visitors. Improve site conversion rate through targeted messaging, landing page optimization, and a clear customer journey from awareness to Marketing Qualified Lead.
Collaborate cross-functionally. Partner with Sales, Marketing, and Web Development to align messaging, accelerate the sales cycle, and refine targeting.
Analyze and iterate. Use data to continuously improve campaign performance, audience targeting, and content strategy.

Requirements

5+ years in demand generation, content marketing, or growth marketing — ideally in B2B technology or media/creative tools.
International mindset and experience required. Demonstrated ability to develop and execute campaigns across multiple regions and cultures, with an understanding of how messaging, buyer behavior, and content strategy vary by market.
Proven ability to build and execute content programs that generate measurable pipeline.
Strong understanding of SEO, paid media, and marketing analytics.
Experience working with sales teams and CRM/marketing automation platforms.

Preferred

familiarity with post-production, video editing, or media production workflows.

Benefits

Competitive pay, that is based on the work that you do here at OWC and not based on a previous role.
A generous number of vacation/sick/personal days every year, including birthday time off!
Comprehensive health, vision, dental and wellness benefits.
401K
Life Insurance
Disability Insurance
Accident Insurance
Critical Illness Insurance
Tuition and Loan Assistance

Other World Computing

Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPadTM enhancement products through its e-commerce portal www.macsales.com. As an Apple Certified Developer, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.comOWC’s recent industry awards and recognition include: Crain’s Chicago Business 2009 & 2011 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” list honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; and the Better Business Bureau Top Rating of A+ 2010-2011.In March 2010, OWC’s corporate campus was designated as LEED Platinum by the Green Building Certification Institute for obtaining the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Founded in 1988

Woodstock, Illinois, USA

1.4K employees (83 in marketing)

www.macsales.com