Demand Generation Manager at nextPoint | Chicago, IL | $95K/yr – $113K/yr

nextPoint

Demand Generation Manager

Chicago, IL (Hybrid)

$95K/yr – $113K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own demand generation from strategy to execution for a B2B SaaS audience, focusing on multichannel lead flow, MQL/SQL pipeline, and close alignment with sales; manage paid media, nurture and scoring, and analytics to boost ROI.

Lead and Pipeline Generation: own multichannel demand generation and nurturing to drive MQLs/SQLs and pipeline.
Sales Alignment and Campaign Execution: ensure seamless handoffs and coordinated messaging across email, ads, webinars, and events.
Analytics and ROI: define funnel metrics, report performance, and optimize for ROI and scale.

Job Description

Responsibilities

Drive Lead and Pipeline Generation
Develop and execute strategies to generate MQLs and SQLs that align with revenue objectives
Establish and monitor KPIs to measure lead generation success, collaborating with sales to maximize pipeline impact
Create lead nurturing and scoring frameworks to guide prospects through the buyer journey
Align Sales and Marketing
Partner with sales to ensure seamless lead handoff and follow-up processes
Educate teams on lead sources and campaign goals to maintain consistent outreach messaging
Plan and Execute Campaigns
Design and implement integrated marketing campaigns across email, digital ads, social media, webinars, and events
Collaborate with content, design, and digital teams to deliver engaging assets and messaging

Lead and Pipeline Generation: own multichannel demand generation and nurturing to drive MQLs/SQLs and pipeline.
Sales Alignment and Campaign Execution: ensure seamless handoffs and coordinated messaging across email, ads, webinars, and events.
Analytics and ROI: define funnel metrics, report performance, and optimize for ROI and scale.

Requirements

4+ years of experience in demand generation or a related role, with a focus on B2B SaaS or sectors like associations, nonprofits, or events
A strong track record of driving substantial pipeline growth through multichannel marketing strategies
Expertise in lead generation, nurturing, and pipeline acceleration strategies that directly contribute to revenue objectives
Strong knowledge of marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and enrichment platforms (Clay, ZoomInfo)
Proficiency in digital marketing tools and techniques, including paid media, SEO, and content marketing
Experience building and managing high-performing teams, with a track record of fostering collaboration and accountability
Strong project management skills to drive effective execution of marketing initiatives

Lead generation, nurturing, and pipeline acceleration strategies that directly contribute to revenue objectives
Strong knowledge of marketing automation platforms and CRM systems
Experience building and managing high-performing teams

Competitive pay commensurate with experience
Flexible hybrid schedule (2–3 days/week onsite)
Comprehensive health coverage — medical (BCBS PPO and HDHP/HSA options), dental and vision (Guardian)
Health, Dependent, and Transit FSA
Generous PTO, paid holidays, flexible summer hours, quarterly mental health days, and floating holidays
Annual professional development stipend
Monthly flexible benefit stipend
401(k) with company match
Free in-office lunch Tuesday–Thursday
And more!

nextPoint

4.1 Glassdoor

Nextpoint provides powerful, on-demand ediscovery and trial prep software that is designed to sync with the way legal teams work – from partners to paralegals – for any size firm or any size matter.

Founded in 2001

Chicago, Illinois, USA

137 employees (16 in marketing)

linktr.ee/nextpoint

75% recommend to a friend

76% CEO approval