Responsibilities

• Drive Lead and Pipeline Generation: Develop and execute strategies to generate MQLs and SQLs that align with revenue objectives
• Align Sales and Marketing: Partner with sales to ensure seamless lead handoff and follow-up processes
• Plan and Execute Campaigns: Design and implement integrated marketing campaigns across email, digital ads, social media, webinars, and events
• Optimize Campaign Performance: Leverage data and insights to personalize outreach and improve campaign outcomes
• Track and Report Analytics: Define funnel metrics, measure lead conversion, and regularly report performance

Requirements

• 4+ years of experience in demand generation or a related role, with a focus on B2B SaaS or sectors like associations, nonprofits, or events
• A strong track record of driving substantial pipeline growth through multichannel marketing strategies
• Expertise in lead generation, nurturing, and pipeline acceleration strategies that directly contribute to revenue objectives
• Strong knowledge of marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and enrichment platforms (Clay, ZoomInfo)
• Proficiency in digital marketing tools and techniques, including paid media, SEO, and content marketing
• Experience building and managing high-performing teams, with a track record of fostering collaboration and accountability
• Strong project management skills to drive effective execution of marketing initiatives

Benefits

• Competitive pay commensurate with experience
• Flexible hybrid schedule (2–3 days/week onsite)
• Comprehensive health coverage — medical (BCBS PPO and HDHP/HSA options), dental and vision (Guardian)
• Health, Dependent, and Transit FSA
• Generous PTO, paid holidays, flexible summer hours, quarterly mental health days, and floating holidays
• Annual professional development stipend
• Monthly flexible benefit stipend
• 401(k) with company match
• Free in-office lunch Tuesday–Thursday
• And more!